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The Guardian Trying to Undermine Blogging?

I know that Victor Keegan’s piece in the U.K.’s Guardian is an opinion piece, but to read his latest thoughts on the growth of blogs, you’d think that blogging was about as popular as Vonage shares right now.

If there is lesson here it is that blogging, for all its undoubted success in politics and the arts, hasn’t taken off in a way that many people, myself included, thought it would.

Huh? 100%+ growth in less than a year is not a success in your book then Victor? “Politics and the arts” is the what you think best portrays the blogosphere?

I tell you what, if blogging is such a flop, why not shut down the 13 Guardian blogs and focus on increasing that 2.5% national newspaper market share you have (the Racing Post is not too far behind you). ;-)

  • http://searchenginetigers.com/2007/03/tips-for-starting-out-in-search-engine.html Simon Heseltine

    …and assuming that the Grauniad (ok, I’m a private-eye reader) market share figure includes all newspapers in their portfolio, maybe the Racing post would pass them if you took out the figures for the Manchester Evening News?

  • http://blendingthemix.com Paul Fabretti

    I too saw the article Andy but had a slightly different take on it.

    You can’t argue though with the fact that given blogging’s headstart and ease of entry relative to myspace etc., if it was “all that” it should have reached the masses in the same way that myspace and facebook have.

    With blogs being part of social networking functionality, maybe blogging should be considered just one tool to communication rather than necessarily being THE tool to socialising online.

    I firmly believe that people are put off by the perceived high complexity of blogging (digg, technorati, sphere and the like, pingbacks, linking etc.) as well as the fact that the only type of blogging most people hear about in the mainstream media are technology-related.

    OK, maybe that’s a conspiracy story for another day but a very valid point.

    People clearly want to find fit birds and blokes first and recount their daily lives (blog) second – maybe that is why so many myspace blogs go unused, yet home pages are flooded with content.

  • http://www.marketingpilgrim.com Andy Beal

    Hi Paul, some good points. I think we need to broaden what is considered a blog. There are a lot of news sites that publish daily, yet don’t actually use a blogging platform. I think blogging has made a huge impact on the lives of the general public – just take a look at mainstream media. Would they feel so pressured to publish their content online and upload stories on the web before they hit print – if it weren’t for bloggers beating them to the scoops! ;-)

  • http://sethf.com/ Seth Finkelstein

    Andy. blogging is arguably a tool for the “chattering classes” professions, people I call “talkers” – punidts, marketers, professionals who write as part of their job, and so on. That’s really a very tiny percentage of the population. Though it’s the percentage that’s heard, so there’s a distortion there.

    But for everyone else – if you’re not absolutely fascinated by keeping a public diary, and most people aren’t, there’s no benefit, and a lot of wasted time. Or even a significant risk of hurting your employment prospects.

  • http://blendingthemix.com Paul Fabretti

    Yeah, the early bird always catches the worm so I can understand the need to put something up there before the bloggers do!

    One thing I did feel about the guardian article (which ties in with what you were saying about the “definition” of a blogging platform) was that there was no opportunity for comment. Very dictatorial…very 1990′s.

    I guess people will be forced to visit the site to see what the blogosphere is talking about…should boost the page views…very 1990′s.

  • Pingback: Keegan and The Guardian get it wrong–and don’t correct it | Daily EM