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The Technorati 100 Not So Hot?


Is it worth it to crack Technorati’s Top 100 Most Favorited Blogs? While the honor might be flattering, it may not be extremely useful to you or your blog. Amit Agarwal contends that the popular trend of “reciprocal favoriting” schemes have devalued the list:

It takes almost 150 votes to get on Technorati Favorites list and that number is easy to achieve once you participate in any these Technorati link exchange programs.

Amit says that the schemes are even beginning to displace long-seated Top 100ers:

Even Jeff Jarvis, John Battelle and Gawker are on the exit route though guys like Michael Arrington, Darron Rowse, Merlin Mann and Frank Warren are still way up in the Technorati ladder.

Darren Rowse at ProBlogger also had some things to say about reciprocal favoriting and the Technorati Most Favorited. While Amit’s post dubbed the Top 100 Most Favorited list as “not worth it anymore” because of the exchange schemes, Darren looked at his web analytics to determine how much the Top 100 was worth (ooooh, data!). As number 3 on the Most Favorited list, Darren certainly has an amount of clout here. Is being in the Top 100 worth it?

A quick visit to my stats packages shows that in the scheme of things it’s hardly caused a blip on my traffic radar. Technorati does drive a few hundred readers per month to this blog—but not a single visitor came directly from that the Top 100 Favorites page.

A few visitors do arrive from my profile page which is also linked to from the Top 100 Favorited Blogs page—but this is no more than a handful of readers per day (5-10).

Darren discounts the value of the list as a traffic funnel. Instead, he says the best part about being favorited is being featured on users’ Technorati front pages:

The Top 100 Most Favorited list might give me a fleeting ego boost—but the fact that 1170+ Technorati users have a chance of seeing my latest post next time they go to Technorati’s front page is the real bonus in my mind.

As for the reciprocal favoriting schemes, Darren thinks he’s going out on a limb with his response:

This might not be popular—but I think that the practice of swapping favorites is a little sad and that the energy that some bloggers are putting into doing it could be much better spent by actually engaging with readers and encouraging genuine relationships to be formed.

It’s only going to be unpopular with reciprocal favoriters. I like that name for the trend because every time I read or hear about it, I can’t help but think of reciprocal linking. I agree with Darren.

Note that he’s not saying you shouldn’t encourage your readers to add you to their Technorati Favorites—Darren encourages his readers to favorite ProBlogger. We’d like you to add us to your favorites, too—and you could win a Nintendo Wii.

  • http://www.marketingpilgrim.com Andy Beal

    The day I ask readers to favorite us, it becomes a hot topic! ;-)

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  • http://girlpaints.blogspot.com GirlPaint

    Just as I always suspected: Blogging and building a brand takes dedication, hard work, quality posts and networking…gee, it’s just like any other business, passion or hobby.

    It’s nice to trade links with those in your industry with blogs you already read and admire, but I’ve never put much stock in ‘favoriting’ just for traffic.

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  • http://paulstamatiou.com Paul Stamatiou

    Whoa whoa, people care about Technorati? News to me. They’ve been funded millions countless times and have no real innovation to prove for it. =/

    When the top 100 was initially put out I was on there for months, with a peak of slot 32 or so. Traffic-wise Technorati doesn’t send much of anything. The top 100 list has become nothing more than a contest to see who can do a better job begging their readers to favorite them, with the exception of the top 30 or so that are quality bloggers.

  • http://chinoyray.com Chino

    Actually, I joined the train and unfortunately, I realized the same thing. It is because of having so many people wanting to get to that list, it devalued the quality of that list. Also, the list is now very inconsistent because it is in a constant change. (changes every minute because of thousands of bloggers wanting to be there.)

    I do still do the habit of adding people’s blog to my favorites but not as frequent as the first hype of the wagon.

  • http://andybeard.eu/ Andy Beard

    It is much easier to import an OPML file and wait for everyone to reciprocate.
    Run Engtech’s program every few days to pick up the extras, and build yourself a useful custom search engine.

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  • http://www.toprankblog.com/rss-blog-directories/ Lee Odden

    This is something I noticed after our blog hit the 100 fave list. It’s not only cheapened by the favorite swapping, it doesn’t send any traffic any way.

    In the end, it’s still a list and some people go nuts over lists. :)

  • http://andybeard.eu/ Andy Beard

    Lee you have an OPML file of the top SEO and SEM blogs. Anyone who uses that file distorts the statistics somewhere. Maybe it is not Technorati number of subscribers, but Bloglines or Google Reader… or in some cases both.

    Bloglines is a more popular RSS reader than Technorati, so to get on their Top list would take a lot more people importing, but based on the low number of Bloglines subscribers that is currently typical in many industries, and the high percentage of how it affects monetization with text links with TLA (40%) at least on their Blog Juice Calculator, a few extra subscribers makes a lot of difference.

  • http://www.marketingheadhunter.com Harry Joiner

    Does this refer to things like the Z-list?

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  • Deb

    I’ve had a lot of offers, but I’m not really interested in being part of reciprocal favorites. It’s more challenging to me to make it on my own rather than have a bunch of people, who don’t even read my blog, favorite me.

    I understand why people do it. It’s just not for me.

  • Bob Smith

    It’s too bad the Technorati ranking system is completely bogus. Not a single myspace blog is ranked among their top 100, despite having more readers and comments among their top blogs.

    It looks like Technorati is among the last of the nearly extinct dot com bubble company’s.

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