Daytime soap operas would be proud of Viacom’s latest move. After dumping Google, and apparently trying to take its cat and record collection, the media mega-company has hooked up with Yahoo in a new search advertising romance.
According to Reuters…
Viacom said the multiyear advertising partnership with Yahoo covers broadband sites for its MTV, VH1, Comedy Central and Nickelodeon networks and could expand to more than 140 additional sites worldwide…Through its new system, Yahoo will provide search tools and serve up contextual advertising, which utilizes data on what a user is looking at online.
While the new relationship is monogamous (Yahoo has exclusivity), it’s not much more than a typical revenue-sharing deal.
Still, I’m sure Viacom will flaunt Yahoo in front of Google, should they meet in a restaurant somewhere.