Web Site Attention is the New Page View
With increasing use of Flash and Ajax, using page views as a measure of a site’s popularity becomes more redundant (since only one page actually loads). To help marketers better research the popularity of web sites, they’ve introduced two new metrics:
- Attention: The total time spent on a site as a percentage of the total time spent online by all U.S. internet users
- Velocity: The relative change in daily Attention; velocity is used to determine the relative growth of a website compared to other sites
Here are the top 20 web sites in February, ranked by consumer attention, according to Compete.