Posted April 12, 2007 11:27 am by with 2 comments

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I’m delighted to announce that we’ve added ChannelAdvisor to the list of companies supporting Marketing Pilgrim.

If you’re not familiar with ChannelAdvisor, where have you been? The company is the darling of privately held tech companies and is the leading provider of multi-channel e-commerce solutions for etailers such as Sears, Orvis and Motorola.

I’ve known CEO Scot Wingo for a number of years and have a great amount of respect for him and the company he has built – I nearly worked for him at one point!

A couple of years ago the company expanded into search marketing and they recently rolled out their new SearchAdvisor product.

SearchAdvisor, is designed exclusively for online retailers, allowing them to manage keywords on a product margin basis, letting them know which terms drive the most profit.  SearchAdvisor’s simple interface enables online retailers to create, manage and analyze paid search campaigns across Google, Yahoo!, MSN and  It also ties into your inventory so you can adjust bids based on supply and demand!

Whether you’re looking for search marketing help for your e-commerce site or want to test selling on auction sites such as eBay, I recommend you check them out!

  • Hey, I just wanted to leave a note about Channel Advisor. We have been using Channel Advisor to manage our PPC campaigns, and they also provided us with some natural search solutions too. I currently use Search Advisor and what I find most impressive about it is their extensive reporting functions. I am able to get detailed statistics on all aspects of my PPC campaigns that are much more complete and easily laid out than almost any other reporting tools I have used.


  • Glad to hear you are so happy with us Sterling! Your check is in the mail!