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What the Heck is Google Hell?



Ok, I have to admit that I didn’t realize we had labeled Google’s supplemental results as “Google Hell” – well actually Jim Boykin gave it the label - I must have been building my Zwinky avatar at the time.

Anyway, Boykin joins Aaron Wall and Michael Gray in explaining Google’s supplemental results to Forbes.

Two observations from the article.

  1. How can a consultant take a company’s $35k and “mistakenly” create duplicate content?
  2. If you’re hired as a company’s “vice president of search marketing” and you got burned by you link-building practices – costing your company $250k in sales – why would you want to tell the world and shouldn’t you be looking for a new career?

(in case you don’t read the article, neither of the two cases above are about Boykin, Wall or Gray).