Ok, I have to admit that I didn’t realize we had labeled Google’s supplemental results as “Google Hell” – well actually Jim Boykin gave it the label - I must have been building my Zwinky avatar at the time.
Anyway, Boykin joins Aaron Wall and Michael Gray in explaining Google’s supplemental results to Forbes.
Two observations from the article.
- How can a consultant take a company’s $35k and “mistakenly” create duplicate content?
- If you’re hired as a company’s “vice president of search marketing” and you got burned by you link-building practices – costing your company $250k in sales – why would you want to tell the world and shouldn’t you be looking for a new career?
(in case you don’t read the article, neither of the two cases above are about Boykin, Wall or Gray).