Comments on: Why You Can’t Simply "Destroy" Your Online Past

By: Storm in a tea cup: an online reputation crisis

Storm in a tea cup: an online reputation crisis — Fri, 25 Jan 2008 08:07:36 +0000

[...] Beal from Marketing Pilgrim cites Search Engine Land’s article that was published concerning Wired’s wiki – [...]

By: Luke

Luke — Tue, 14 Aug 2007 22:08:52 +0000

I agree with what Business Marketing says.

Anyway, perhaps when I’m rich enough I can afford to pay somebody to erase my Internet Identity

By: Jeff Q

Jeff Q — Wed, 25 Apr 2007 19:00:58 +0000

Sometimes coming clean and owning up to past indicretions is an opportunity, especially if there is a way to resolve the outstanding situation. It will never entirely go away otherwise, and anybody digging will ultimately find it.

Without such services though, many companies will surely have to be more tuned into satisfying their clients.

By: philospeak

philospeak — Tue, 17 Apr 2007 17:18:33 +0000

Definitely a topic of value to some of my clients at larger companies. Thanks for the overview.

On the ReputationDefender.com side, $10K is not much for the larger ones, whose time for internal attorneys alone might be more when reviewing items, as long as it proves of value. Definitely something I will be looking into.

Thanks for the “heads up”.

Brian
–
http://philospeak.com/

By: Simon Heseltine

Simon Heseltine — Mon, 09 Apr 2007 15:35:28 +0000

Then there’s the proactive approach taken by Splenda, where they purchased 200-300 negative domain names, trying to get ahead of any issues that may arise…

http://searchenginetigers.com/2007/03/getting-right-and-wrong-domain-n ames.html

By: Dario

Dario — Mon, 09 Apr 2007 11:22:34 +0000

A cool idea would be writing the apology on the same page that is giving you a bad name and a link to your site. Some of us call it “linkbait”.

By: rogerd

rogerd — Mon, 09 Apr 2007 01:21:39 +0000

Excellent points, Andy. I’d be concerned that an attempt to drop negative commentary off the first few pages of results would be so heavy-handed that it would be discovered and generate its own wave of negative publicity.

Roger

By: » Crowd Venom vs. Crowd Wisdom - rogerd’s notebook

» Crowd Venom vs. Crowd Wisdom - rogerd’s notebook — Mon, 09 Apr 2007 01:18:50 +0000

[...] BrandAutopsy calls the Business Week article a “must read.” Andy Beal at Marketing Pilgrim makes some good points in explaining why you “can’t destroy your online past“. Jane Genova thinks the article is out of date, and offers simple advice: “If you want to be up on how the web has or can harass/harm/heal you, get on the web. All the pieces are there. It’s up to you to put them together in ways that can protect your interests, prevent you from doing stupid stuff, and preserve and enhance your reputational capital when harassed/harmed/healed.” [...]

By: graywolf

graywolf — Mon, 09 Apr 2007 00:02:22 +0000

Well as far as Reputation Defender I might be a little concerned about a company who can’t even control their own top 10

By: Douglas Karr

Douglas Karr — Sun, 08 Apr 2007 22:47:19 +0000

Sounds like it might be a lot cheaper just to be nice guy.

By: Business Marketing

Business Marketing — Sun, 08 Apr 2007 22:15:21 +0000

Good article. I agree in that it’s difficult to undo what is already done online more often than not, but your tips SHOULD help people avoid many pitfalls.

It’s one of those things that once you decide you’re going to use publicity, internet marketing, and social networking to grow your business, you’re risking taking a few shots along the way because all types are online with many just looking to bring someone down into a dark hole with them.