It’s hard to believe, but according to a Motorola study, discovered by TechCrunch, almost half of broadband users in Europe, watch TV online.
2,500 people were interviewed with 45% saying they were watching some television shows online, with the French leading the way.
“Viewers across Europe are no longer satisfied with fitting into schedules dictated by broadcasters and are turning to the choice and flexibility offered by TV over the internet,” said Motorola’s Karl Elliott.
Not noticed by TechCrunch is that the survey suggest 45% of broadband users are watching TV online. Throw in those that still use dial-up and the number shrinks a lot. Also, no details on how much broadband TV they actually watch online. Does watching 10 minutes of EastEnders on your computer, qualify you to be part of the 45%?
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5 comments on “45% of Europeans Watching Television Via the Web?”
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Simon Heseltine Says:
May 3rd, 2007 at 10:55 am
I wonder if slingbox users using it to watch tv on their laptop anywhere in the house are skewing the numbers? (heck, I don’t know if it or a similar product is sold over there)
Jordan McCollum Says:
May 3rd, 2007 at 12:50 pm
Hm… aggregate Internet penetration in Europe is under 40% according to Internetworldstats.com . (France is at 50%.) Hm… So tops one half of one third of the continent (which makes up one eighth of the world’s population) is watching TV on the Internet.
Who am I to argue? Progress is progress.
45% of Europeans Watch TV Online? No Way. : The Last Podcast Says:
May 3rd, 2007 at 3:39 pm
[...] More reactions here: PodTech Network, Mark Evans, CostPerNews, Andy Beal’s Marketing Pilgrim and Business Filter — Related Posts — [...]
DotNetNuke Says:
May 3rd, 2007 at 3:58 pm
In my country its not possible to watch Tv with low internet connection rate.
asso Says:
September 20th, 2007 at 4:21 pm
I have too a slow internet connection so i cant watch tv online