Marketing Pilgrim's "Video" Channel

Marketing Pilgrim's Video Channel is sponsored by Trackur.

A Financial Boost for Joost



Joost’s new round of funding demonstrates just how strong the company plans on coming out of the gates, with their pending launch of a high-quality online video service.

Anytime you can get Index Ventures, Sequoia Capital, Li Ka Shing Foundation, CBS Corporation and Viacom to collectively invest $45 million into a company, it says a lot about said company.

Roelof Botha, general partner, Sequoia Capital, [said], “Feature length video on the Internet has been long on promise and short on delivery for some time. Full screen commercial content delivered online has simply not been compelling for the viewer and has been far too costly for the content owners. Joost allows content owners to reach audiences of any size at any time where the viewer can ‘lean back’ to enjoy an immersive yet interactive video experience. At the same time, Joost enables brand marketers to efficiently deliver precisely targeted and measurable advertisements. This ability poises the company to expand the video distribution business and capture an enormous market opportunity.”

In addition to the cash infusion, both CBS and Viacom are providing programming such as Survivor and NCIS with programming including Comedy Central and MTV.

Ok, who’s going to send me an invite, so I can see what all the fuss is about? Thanks!

  • http://darrenjohnson.blogspot.com/ Darren Johnson

    Invite sent…