ADTECH will fall under the Advertising.com umbrella. AOL acquired Advertising.com in June 2004.
I’ll let you read how they describe ADTECH’s platform in the press release. I never can make sense of so many empty buzzwords slapped together:
The ADTECH ad-serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly toolsâ€”providing intuitive and feature-rich user interfaces, superior inventory management and forecasting capabilities, and robust and flexible reporting.
AOL chairman/CEO Randy Falco says:
AOL has incredible momentum in the online advertising space, and our acquisition of ADTECH builds on this by providing AOL with a next-generation ad-serving platform, letting us deepen our relationships with publishers in Europe and the U.S. and provide them a more complete set of solutions.
Interesting side note: last week, ADTECH AG reported that only two of a thousand online European ad impressions end in click-throughs, or 0.18%.
No word on the deal’s financial terms.