Imagine a small bit of code that runs on either a PC or a console and monitors user behavior in video gamesâ€”everything from the sort of car that people drive in racing sims to the conversations that they have in WoW. Imagine that this code examines saved game files to see what titles are currently being played, and imagine that it could look inside those files to learn about a user’s game choices and abilities. Now imagine that all this data is relayed back to a central server, where it is sliced, diced, and deep-fried, then used to serve highly-targeted ads that appear onscreen. Sound like spyware? Nope, it’s a new in-game advertising system that Google hopes to patent.
- Linus Torvalds on Microsoft patent threat: It works both ways. Finnish Linux kernel creator Linus Torvalds shoots back at Microsoft’s litigious threat. See also: Sun’s response (via).
- Amazon announces long-rumored DRM-free music store, beating iTunes to the punch.
What’s Latin for enjoy (plural mandative)?