Posted May 16, 2007 4:35 pm by with 0 comments

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Ars Technica has been serving the technologist for 8×10-2 centuries—and every once in a while (okay, quite often), their stories might also serve to interest our readers. I’m saying this mostly because I’ve come across three Internet marketing-related stories on Ars Technica today from different sources.

Imagine a small bit of code that runs on either a PC or a console and monitors user behavior in video games—everything from the sort of car that people drive in racing sims to the conversations that they have in WoW. Imagine that this code examines saved game files to see what titles are currently being played, and imagine that it could look inside those files to learn about a user’s game choices and abilities. Now imagine that all this data is relayed back to a central server, where it is sliced, diced, and deep-fried, then used to serve highly-targeted ads that appear onscreen. Sound like spyware? Nope, it’s a new in-game advertising system that Google hopes to patent.

What’s Latin for enjoy (plural mandative)?