Ask Launches Ask Mobile GPS for Sprint
If you own a GPS-enabled Sprint phone, you’re among the first to be able to test out Ask’s new Ask Mobile GPS mobile service.
With Ask Mobile GPS, you can:
- Share your current location with anyone in your address book.
- Get turn-by-turn driving or walking directions.
- Tap into IAC’s comprehensive CitySearch database of local businesses, restaurants and services.
- Send out, and respond to, Evite invitations.
The service is available on seven Sprint phones and will cost $9.99 per month. Ask is hoping that it can gain traction by offering a solid search platform with GPS, before others can.
“Up to 30 to 40 percent of what is done on the Web could move to mobile,” Ask’s CEO Jim Lanzone told Reuters. “At the end of the day, everyone needs to go mobile. But being early in the game can help lock people in for the long term.”
I haven’t tested the service, but the screenshots look neat. I think Ask’s biggest challenge is rolling this service out to other cell phone providers, before they ink similar deals with Yahoo, Google etc.