Comments on: Ask.com to Spend $100m to Buy Market Share http://www.marketingpilgrim.com/2007/05/askcom-to-spend-100m-to-buy-market-share.html Internet Marketing News Sun, 21 Mar 2010 09:17:41 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Alan Marks http://www.marketingpilgrim.com/2007/05/askcom-to-spend-100m-to-buy-market-share.html/comment-page-1#comment-26175 Alan Marks Wed, 16 May 2007 12:47:16 +0000 http://www.marketingpilgrim.com/2007/05/askcom-to-spend-100m-to-buy-market-share.html#comment-26175 You can't buy a share of the market place any more than you can buy better rankings in search engines. What you can do however is to market your site, that is the same for anyone. If they genuinely have improved, that is a good thing. A capitalistic economy only thrives when there is competition, and the search market is very capitalistic, and the moment the 'big G' is being used by a lot of people due to habit, rather than any realy questioning about why they are using that engine. The others need to buck up to improve, and if marketing their achievements is the way they are doing it, good for them. You can’t buy a share of the market place any more than you can buy better rankings in search engines.

What you can do however is to market your site, that is the same for anyone.

If they genuinely have improved, that is a good thing.

A capitalistic economy only thrives when there is competition, and the search market is very capitalistic, and the moment the ‘big G’ is being used by a lot of people due to habit, rather than any realy questioning about why they are using that engine.

The others need to buck up to improve, and if marketing their achievements is the way they are doing it, good for them.

]]> By: Lee Odden http://www.marketingpilgrim.com/2007/05/askcom-to-spend-100m-to-buy-market-share.html/comment-page-1#comment-26159 Lee Odden Wed, 16 May 2007 02:50:19 +0000 http://www.marketingpilgrim.com/2007/05/askcom-to-spend-100m-to-buy-market-share.html#comment-26159 Hmmm. $100m in advertising in a bid for search engine market share. That sounds awfully familiar.... Hmmm. $100m in advertising in a bid for search engine market share. That sounds awfully familiar….

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