Posted May 11, 2007 9:18 am by with 1 comment

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ClickZ looks at two new initiatives, designed to help book authors promote their books and get in front of more potential readers.

First, is rolling out podcasts for authors… has begun using podcasts to help promote its media property offerings, including books, music and movies, by providing free interviews with the authors and artists themselves.

Next up, Simon & Schuster is using video…

On the publishing of the business, Simon & Schuster is turning to online video spotlights of its authors to help promote new works and keep the buzz about already released books alive.

If you take a look at recent popular books, you’ll see their promotion is loaded with online interviews, blogs, podcasts, web conferences, search marketing and social marketing.

Robert Scoble – blogger and co-author of Naked Conversations – found some more radical tips for promoting a book.

  • Jordan McCollum

    Another technique that I’ve seen around lately (and participated in on my other blog) is a “Blog Tour,” where authors give interviews to different bloggers to be posted around the blogosphere over a week or a month.