Comments on: Breaking – Microsoft to Acquire aQauntive for $6 billion http://www.marketingpilgrim.com/2007/05/breaking-microsoft-to-acquire-aqauntive-for-6-billion.html Internet Marketing News Sun, 21 Mar 2010 21:43:12 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: O Plano “10, 20, 30, 40″ da Microsoft « Sites de Busca, Web & Inovação « MigLog http://www.marketingpilgrim.com/2007/05/breaking-microsoft-to-acquire-aqauntive-for-6-billion.html/comment-page-1#comment-36825 O Plano “10, 20, 30, 40″ da Microsoft « Sites de Busca, Web & Inovação « MigLog Sat, 17 Nov 2007 03:51:15 +0000 http://www.marketingpilgrim.com/2007/05/breaking-microsoft-to-acquire-aqauntive-for-6-billion.html#comment-36825 [...] já deram um primeiro grande passo adquirindo a aQuantive este ano, um dos principais players da publicidade online. Por outro lado, o Google adquiriu a [...] [...] já deram um primeiro grande passo adquirindo a aQuantive este ano, um dos principais players da publicidade online. Por outro lado, o Google adquiriu a [...]

]]> By: mdainc http://www.marketingpilgrim.com/2007/05/breaking-microsoft-to-acquire-aqauntive-for-6-billion.html/comment-page-1#comment-26518 mdainc Tue, 22 May 2007 01:26:23 +0000 http://www.marketingpilgrim.com/2007/05/breaking-microsoft-to-acquire-aqauntive-for-6-billion.html#comment-26518 AvenueA will have to be spun off. Clients are already freaking out. My guess is that MicroSoft moves their online advertising account to AveA to pump up it's value then they spin it and get back a big chunk of what they overpaid. MRM is Microsofts interactive ad agency today and their resources are flooding every agency in San Francisco with resumes. I think they see the writing on the wall AvenueA will have to be spun off. Clients are already freaking out.

My guess is that MicroSoft moves their online advertising account to AveA to pump up it’s value then they spin it and get back a big chunk of what they overpaid.

MRM is Microsofts interactive ad agency today and their resources are flooding every agency in San Francisco with resumes. I think they see the writing on the wall

]]> By: links for 2007-05-19 | The Marketing Technology Blog http://www.marketingpilgrim.com/2007/05/breaking-microsoft-to-acquire-aqauntive-for-6-billion.html/comment-page-1#comment-26434 links for 2007-05-19 | The Marketing Technology Blog Sat, 19 May 2007 18:18:47 +0000 http://www.marketingpilgrim.com/2007/05/breaking-microsoft-to-acquire-aqauntive-for-6-billion.html#comment-26434 [...] Microsoft to Acquire aQauntive for $6 billion | Marketing Pilgrim Microsoft has finally found its online advertising partner, with news that it will acquire aQuantive. After missing out on DoubleClick to Google, watching Yahoo pick up Right Media and WPP buying 24/7 Real Media (tags: microsoft aquantive onlineadvertising) [...] [...] Microsoft to Acquire aQauntive for $6 billion | Marketing Pilgrim Microsoft has finally found its online advertising partner, with news that it will acquire aQuantive. After missing out on DoubleClick to Google, watching Yahoo pick up Right Media and WPP buying 24/7 Real Media (tags: microsoft aquantive onlineadvertising) [...]

]]> By: $6 BILLION DEAL: Microsoft To Buy aQuantive - WickedFire - Affiliate Marketing Forum - Internet Marketing Webmaster SEO Forum http://www.marketingpilgrim.com/2007/05/breaking-microsoft-to-acquire-aqauntive-for-6-billion.html/comment-page-1#comment-26379 $6 BILLION DEAL: Microsoft To Buy aQuantive - WickedFire - Affiliate Marketing Forum - Internet Marketing Webmaster SEO Forum Fri, 18 May 2007 17:19:49 +0000 http://www.marketingpilgrim.com/2007/05/breaking-microsoft-to-acquire-aqauntive-for-6-billion.html#comment-26379 [...] $6 BILLION DEAL: Microsoft To Buy aQuantive This deal makes the Google / DoubleClick acquisition look like chump change. Breaking - Microsoft to Acquire aQauntive for $6 billion | Marketing Pilgrim aQuantive is the parent company of Avenue A | Razorfish, Atlas, and DRIVEpm. Some of you may have worked with DRIVEpm (a network), and the other two are very well known companies too. __________________ Lifetime Text Links - $1 - New Dir Business Text Links - $1 - One Way Links Win a mofo PS3 or Xbox 360! I'm buying! [...] [...] $6 BILLION DEAL: Microsoft To Buy aQuantive This deal makes the Google / DoubleClick acquisition look like chump change. Breaking – Microsoft to Acquire aQauntive for $6 billion | Marketing Pilgrim aQuantive is the parent company of Avenue A | Razorfish, Atlas, and DRIVEpm. Some of you may have worked with DRIVEpm (a network), and the other two are very well known companies too. __________________ Lifetime Text Links – $1 – New Dir Business Text Links – $1 – One Way Links Win a mofo PS3 or Xbox 360! I’m buying! [...]

]]> By: Warren Pattison http://www.marketingpilgrim.com/2007/05/breaking-microsoft-to-acquire-aqauntive-for-6-billion.html/comment-page-1#comment-26371 Warren Pattison Fri, 18 May 2007 16:34:49 +0000 http://www.marketingpilgrim.com/2007/05/breaking-microsoft-to-acquire-aqauntive-for-6-billion.html#comment-26371 Does this signify the death of the large-business-client for the independent Online Agency or Consultant? With the one stop shops these acquisitions are creating and unsettled talk of MicroHoo, I can't see Agencies competing against G,Y,M for Fortune 1000 Companies when Agencies would be left competing directly with the traffic source. When you consider how engines currently provide FREE tools and advice to optimize ad-revenue to any size advertiser, the inevitability of PPA model adaptation through engine's content networks (current and recently acquired), and the possibility of two traffic sources in Google and MicroHoo creating an advertising oligopoly, what's left? Does this signify the death of the large-business-client for the independent Online Agency or Consultant? With the one stop shops these acquisitions are creating and unsettled talk of MicroHoo, I can’t see Agencies competing against G,Y,M for Fortune 1000 Companies when Agencies would be left competing directly with the traffic source.

When you consider how engines currently provide FREE tools and advice to optimize ad-revenue to any size advertiser, the inevitability of PPA model adaptation through engine’s content networks (current and recently acquired), and the possibility of two traffic sources in Google and MicroHoo creating an advertising oligopoly, what’s left?

]]> By: Wil Reynolds http://www.marketingpilgrim.com/2007/05/breaking-microsoft-to-acquire-aqauntive-for-6-billion.html/comment-page-1#comment-26363 Wil Reynolds Fri, 18 May 2007 15:34:10 +0000 http://www.marketingpilgrim.com/2007/05/breaking-microsoft-to-acquire-aqauntive-for-6-billion.html#comment-26363 No spin off!! http://searchengineland.com/070518-082836.php (at the bottom). "Asked about whether agency Avenue A | Razorfish would be spun off, CFO Liddell said no. McAndrews will apparently report to Johnson." This is getting good. No spin off!!
http://searchengineland.com/070518-082836.php (at the bottom).

“Asked about whether agency Avenue A | Razorfish would be spun off, CFO Liddell said no. McAndrews will apparently report to Johnson.”

This is getting good.

]]> By: Andy Beal http://www.marketingpilgrim.com/2007/05/breaking-microsoft-to-acquire-aqauntive-for-6-billion.html/comment-page-1#comment-26361 Andy Beal Fri, 18 May 2007 15:09:25 +0000 http://www.marketingpilgrim.com/2007/05/breaking-microsoft-to-acquire-aqauntive-for-6-billion.html#comment-26361 Yeah, it's getting crazy. Google, Yahoo and MSFT are now all in the SEO biz. The scary thing is if they all look at each other and decide, "let's just keep the SEO units". When just one of them owned an SEO firm, the others could point fingers, now they all have a reason not to spin-off the SEO units - cos everyone else has one. ;-) Yeah, it’s getting crazy. Google, Yahoo and MSFT are now all in the SEO biz. The scary thing is if they all look at each other and decide, “let’s just keep the SEO units”. When just one of them owned an SEO firm, the others could point fingers, now they all have a reason not to spin-off the SEO units – cos everyone else has one. ;-)

]]> By: Wil Reynolds http://www.marketingpilgrim.com/2007/05/breaking-microsoft-to-acquire-aqauntive-for-6-billion.html/comment-page-1#comment-26360 Wil Reynolds Fri, 18 May 2007 15:00:19 +0000 http://www.marketingpilgrim.com/2007/05/breaking-microsoft-to-acquire-aqauntive-for-6-billion.html#comment-26360 Yes, they have HUGE SEO clients! Gotta spin that off, like Google may do with Performics. Yes, they have HUGE SEO clients! Gotta spin that off, like Google may do with Performics.

]]> By: Jeremy Luebke http://www.marketingpilgrim.com/2007/05/breaking-microsoft-to-acquire-aqauntive-for-6-billion.html/comment-page-1#comment-26358 Jeremy Luebke Fri, 18 May 2007 14:32:36 +0000 http://www.marketingpilgrim.com/2007/05/breaking-microsoft-to-acquire-aqauntive-for-6-billion.html#comment-26358 Wow Avenue A Razor fish. Don't they have some huge SEO clients? Wow Avenue A Razor fish. Don’t they have some huge SEO clients?

]]> By: Brian Chappell http://www.marketingpilgrim.com/2007/05/breaking-microsoft-to-acquire-aqauntive-for-6-billion.html/comment-page-1#comment-26355 Brian Chappell Fri, 18 May 2007 14:16:57 +0000 http://www.marketingpilgrim.com/2007/05/breaking-microsoft-to-acquire-aqauntive-for-6-billion.html#comment-26355 Wow. They spent twice as much as Google did on double click and I have never even heard of aQauntive. I sure hope its worth it for them if they are dropping 6 BILLION dollars. Wow. They spent twice as much as Google did on double click and I have never even heard of aQauntive. I sure hope its worth it for them if they are dropping 6 BILLION dollars.

]]> By: David Dalka http://www.marketingpilgrim.com/2007/05/breaking-microsoft-to-acquire-aqauntive-for-6-billion.html/comment-page-1#comment-26352 David Dalka Fri, 18 May 2007 13:55:49 +0000 http://www.marketingpilgrim.com/2007/05/breaking-microsoft-to-acquire-aqauntive-for-6-billion.html#comment-26352 Wow! [link removed, see profile link] Wow!

[link removed, see profile link]

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