Comments on: Why You Need a Chief Listening Officer http://www.marketingpilgrim.com/2007/05/chief-listening-officer.html Internet Marketing News Fri, 10 Feb 2012 13:05:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Daniel R http://www.marketingpilgrim.com/2007/05/chief-listening-officer.html/comment-page-1#comment-26467 Daniel R Mon, 21 May 2007 05:59:54 +0000 http://www.marketingpilgrim.com/2007/05/chief-listening-officer.html#comment-26467 Andy, interesting article. But I think a better context is that you need a VP of "Marketing Analytics", who shares data with the Marketing, Sales and Product Development team. The VP of MA would be like an "Intelligence Information" clearing house on all customer and audience data, which would feed back answer questions to "what do people want" (product development), "what are people saying?" (marketing/pr), "how are people comparing our product?" (business intelligence) etc. Andy, interesting article. But I think a better context is that you need a VP of “Marketing Analytics”, who shares data with the Marketing, Sales and Product Development team.

The VP of MA would be like an “Intelligence Information” clearing house on all customer and audience data, which would feed back answer questions to “what do people want” (product development), “what are people saying?” (marketing/pr), “how are people comparing our product?” (business intelligence) etc.

]]> By: 10,000 Marshmallows Daily Links 2007-05-16 - 10,000 Marshmallows - Marketing Accountability: How to eat 10,000 Marshmallows http://www.marketingpilgrim.com/2007/05/chief-listening-officer.html/comment-page-1#comment-26194 10,000 Marshmallows Daily Links 2007-05-16 - 10,000 Marshmallows - Marketing Accountability: How to eat 10,000 Marshmallows Wed, 16 May 2007 15:30:03 +0000 http://www.marketingpilgrim.com/2007/05/chief-listening-officer.html#comment-26194 [...] Marketing Pilgrim: Why You Need a “Chief Listening Officer” “If you’re only listening to your customers once a year, that’s the equivalent of only listening to your spouse, once every 12 months. If you told your significant other that you ‘cared’ and ‘loved’ them just once a year, do you think they’d still be around?” [...] [...] Marketing Pilgrim: Why You Need a “Chief Listening Officer” “If you’re only listening to your customers once a year, that’s the equivalent of only listening to your spouse, once every 12 months. If you told your significant other that you ‘cared’ and ‘loved’ them just once a year, do you think they’d still be around?” [...]

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