Comments on: Did News Corp. Save MySpace? http://www.marketingpilgrim.com/2007/05/did-news-corp-save-myspace.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sumitra Menon http://www.marketingpilgrim.com/2007/05/did-news-corp-save-myspace.html/comment-page-1#comment-26673 Sumitra Menon Thu, 24 May 2007 08:17:17 +0000 http://www.marketingpilgrim.com/2007/05/did-news-corp-save-myspace.html#comment-26673 Leading Silicon Valley entrepreneur and strategy consultant Sramana Mitra, outlines a strategy on how News Corp. owned MySpace should charge Photobucket and all the other services that have sprouted around the MySpace eco-system. Link: http://sramanamitra.com/blog/885 Leading Silicon Valley entrepreneur and strategy consultant Sramana Mitra, outlines a strategy on how News Corp. owned MySpace should charge Photobucket and all the other services that have sprouted around the MySpace eco-system.
Link: http://sramanamitra.com/blog/885

]]> By: Rob http://www.marketingpilgrim.com/2007/05/did-news-corp-save-myspace.html/comment-page-1#comment-25546 Rob Fri, 04 May 2007 03:16:09 +0000 http://www.marketingpilgrim.com/2007/05/did-news-corp-save-myspace.html#comment-25546 “One single show in prime time has more impressions than the top six shows on YouTube. … If we go tell clients something that’s not mathematically true, they’ll say you’re a bunch of idiots and we’ll have 2000 and 2001 again[,” Rishad Tobaccowala, CEO of Publicis Groupe’s Denuo, said.] Search has been such a booming online business because it scales, he pointed out, and added: “The rest is really hard work.” That's such a good bit of common sense advice. I've been writing a lot lately about the emergence of Web 2.0 as the be-all, end-all of marketing in the future, but I've neglected to talk about the difficulty of implementing it successfully. Social media makes ideas more accessible, but it doesn't mean that there can be no strategy behind a campaign. “One single show in prime time has more impressions than the top six shows on YouTube. … If we go tell clients something that’s not mathematically true, they’ll say you’re a bunch of idiots and we’ll have 2000 and 2001 again[,” Rishad Tobaccowala, CEO of Publicis Groupe’s Denuo, said.] Search has been such a booming online business because it scales, he pointed out, and added: “The rest is really hard work.”

That’s such a good bit of common sense advice. I’ve been writing a lot lately about the emergence of Web 2.0 as the be-all, end-all of marketing in the future, but I’ve neglected to talk about the difficulty of implementing it successfully. Social media makes ideas more accessible, but it doesn’t mean that there can be no strategy behind a campaign.

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