http://www.marketingpilgrim.com/2007/05/fair-isaac-study-claims-click-fraud-numbers-are-higher-than-search-engines-suggest.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.marketingpilgrim.com/2007/05/fair-isaac-study-claims-click-fraud-numbers-are-higher-than-search-engines-suggest.html/comment-page-1#comment-26409 Daniel Yomtobian Fri, 18 May 2007 23:26:58 +0000 http://www.marketingpilgrim.com/2007/05/fair-isaac-study-claims-click-fraud-numbers-are-higher-than-search-engines-suggest.html#comment-26409 These findings suggest that 10%-15% of advertiser's search spend end up in the hands of those exploiting their marketing initiatives. Click Fraud is not being resolved rather suppressed with credits and make goods. There is no recourse for fraudsters so there is really no reason to scale back on the fraud. If networks were able to identify Click Fraud and shut it down rather than crediting the advertiser, click fraud rates would drop. Click Fraud is out there and it is up to the networks to remove it before it reaches the advertiser. These findings suggest that 10%-15% of advertiser’s search spend end up in the hands of those exploiting their marketing initiatives. Click Fraud is not being resolved rather suppressed with credits and make goods.
There is no recourse for fraudsters so there is really no reason to scale back on the fraud. If networks were able to identify Click Fraud and shut it down rather than crediting the advertiser, click fraud rates would drop. Click Fraud is out there and it is up to the networks to remove it before it reaches the advertiser.

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