TechCrunch reports that rumors of Google acquiring FeedBurner have been confirmed. TechCrunch reports that Google paid $100 million—all cash—for the RSS management company, and the deal should close in 2-3 weeks.
We have resellers in Japan, Spain and Russia, our customer base includes thousands upon thousands of feeds from publishers all over the world and our flame-o-con burns brightly for millions of subscribers in 190 different countries.
TechCrunch reports that FeedBurner founders including Sam Sethi will be locked in for “a couple of years.”
Along with everyone else, we must speculate whether feedvertising will now simply feature AdSense ads.