Posted May 23, 2007 6:26 pm by with 5 comments

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TechCrunch reports that rumors of Google acquiring FeedBurner have been confirmed. TechCrunch reports that Google paid $100 million—all cash—for the RSS management company, and the deal should close in 2-3 weeks.

No word on the offical Google or FeedBurner blogs yet. However, last month on the FeedBurner blog, they did note why their company would be so attractive:

We have resellers in Japan, Spain and Russia, our customer base includes thousands upon thousands of feeds from publishers all over the world and our flame-o-con burns brightly for millions of subscribers in 190 different countries.

TechCrunch reports that FeedBurner founders including Sam Sethi will be locked in for “a couple of years.”

Along with everyone else, we must speculate whether feedvertising will now simply feature AdSense ads.


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  • I don’t think Sam is anything to do with Feedburner, other wise he would have probably had to keep his mouth shut.

    As I wrote yesterday, though this is a good deal for Google, and most probably Feedburner, I am not sure this is a good deal for bloggers until there is significant competition.

  • @Andy: It will be interesting to see how other search giants will try and replicate this move. Based on their speed of development/innovation/acquisition it probably won’t be happening anytime soon though

  • The competition best buy something important to catch up. Google takes giant steps away from them like this every week!

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