Tuesday, May 8th, 2007 by Andy Beal

41

First Look – Google Print Ads Now Part of AdWords

We’ve looked around and we’re pretty confident that Marketing Pilgrim has the first screenshots of Google Print integrated with AdWords.

Using the AdWords console, advertisers can select the following:

  • Date range for ads to run.
  • How much you wish to spend each week (no daily pricing options).
  • Select from hundreds of different newspapers and view their schedule and circulation.

So, without further ado, here’s the first glimpse of Google Print…

Select Your Campaign

Select Google Print Campaign Options

click to enlarge

Select the Newspapers

Thanks to Stephanie at Converseon for the images


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41 comments on “First Look – Google Print Ads Now Part of AdWords”

  1. Virtual Marketing Blog Says:

    May 8th, 2007 at 10:34 pm

    Wow! I was caught off guard on this one! I havent seen an screenshots of it either, and honestly didnt know they were planning on rolling this out. Great job guys and Im logging in now to check the system out.

  2. Virtual Marketing Blog Says:

    May 8th, 2007 at 10:35 pm

    Ops! Looks like I jumped the gun again and got a little too excited. Doesnt look to be live on their website yet. Any ideas when this is expected to go live?

  3. Andy Beal Says:

    May 8th, 2007 at 10:40 pm

    They started rolling out last week. Not sure when everyone will see it.

  4. Li Evans Says:

    May 8th, 2007 at 10:42 pm

    Great Scoop Andy! :)
    I’m sending this onto Greg right away.

  5. Noah B. Says:

    May 8th, 2007 at 10:53 pm

    Thanks for getting and distributing the best info on SEM and at the quickest pace!

  6. Jeremy Luebke Says:

    May 8th, 2007 at 10:53 pm

    Hey I thought I was the first look guy. Andy, are you trying to take my job today? ;)

    I wonder how long before I can buy road side billboards in the adwords admin….

  7. Andy Beal Says:

    May 8th, 2007 at 10:55 pm

    @Jeremy – I actually thought about sending the images to you, seeing as that’s your niche. ;-)

  8. Graphic Arts Monthly Blogs » Blog Archive » Of Paper Ballots and Free Postage: How Things Work Says:

    May 8th, 2007 at 11:18 pm

    [...] Google supports newspapers with more than lip service. It’s Ad Service moves from test to real-time, reports marketingpilgrim http://www.marketingpilgrim.com/2007/05/first-look-google-print-ads-no w-part-of-adwords.html [...]

  9. Virtual Marketing Blog: A Professional Internet Marketing Blog Says:

    May 8th, 2007 at 11:22 pm

    [...] A big thanks to Marketing Pilgrim for letting me repost these images. These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

  10. Google Print Ads Now Integrated into AdWords Says:

    May 9th, 2007 at 9:50 am

    [...] Andy Beal has the scoop & screenshots on the new integration of Google Print Ads into the Google AdWords inrerface. In terms of buying and tracking ads and budget, the integration looks quite seamless. Using the AdWords console, advertisers can select the following: [...]

  11. First Look - Google Print Ads Now Part of AdWords [pics] « Tons of Fresh News Says:

    May 9th, 2007 at 10:32 am

    [...] First Look – Google Print Ads Now Part of AdWords [pics] First Look – Google Print Ads Now Part of AdWords [pics] It seems Google is on a roll today. First with the new Google Analytics and now print ads integrated with AdWords.[technology] [industry news] [news] [...]

  12. jeremy Says:

    May 9th, 2007 at 10:47 am

    “We’ve looked around and we’re pretty confident that Marketing Pilgrim has the first screenshots of Google Print integrated with AdWords.”

    I think I beat you by a few days:-)

    http://www.ppcdiscussions.com/2007/05/google-print-newspaper-setup-scr eens.html

  13. Mark Says:

    May 9th, 2007 at 10:57 am

    I saw this in our account last week – looked briefly – there is a decent selection of papers but no idea what the ads look like or where they will show

  14. Barry Schwartz Says:

    May 9th, 2007 at 11:23 am

    Yup, Jeremy, you covered this a while back.

  15. Andy Beal Says:

    May 9th, 2007 at 11:41 am

    Good stuff Jeremy! So, Barry, why didn’t you give Jeremy some SEL love for his story? ;-)

  16. phplemon.com Says:

    May 9th, 2007 at 11:43 am

    very interesting stuff, this is the first i’ve heard of this. phil

  17. Barry Schwartz Says:

    May 9th, 2007 at 11:50 am

    I did, see bottom of may 4th searchcap…

  18. jeremy Says:

    May 9th, 2007 at 11:55 am

    Hey Andy,

    Danny mentioned it in the searchcap under “other stuff”.

    http://searchengineland.com/070504-140825.php

    I actually love the searchcap section – I’ve added at least 10 news sites to my rss over the past few weeks that I found via searchcap. It’s good stuff.

  19. Virtual Marketing Blog Says:

    May 9th, 2007 at 12:14 pm

    Looks like PPC discussion had some screenshots a few days ago and they have a fwe extra as well. http://www.ppcdiscussions.com/2007/05/google-print-newspaper-setup-scr eens.html

  20. Ivan Minic Says:

    May 9th, 2007 at 12:43 pm

    Hm.. interesting :) Goodle taking over the world.

  21. The Source Computing Blog » First Look - Google Print Ads Now Part of AdWords [pics] Says:

    May 9th, 2007 at 12:57 pm

    [...] It seems Google is on a roll today. First with the new Google Analytics and now print ads integrated with AdWords.read more | digg story [...]

  22. World Wide Web-ul zilei - 9 Mai 2007 | Bani pe net - by Cotiso Says:

    May 9th, 2007 at 2:18 pm

    [...] Google a bagat in Adwords optiunea de a face reclama in ziare dar as fi fost curios cat costa reclama in ziarele respective. Se poate seta doar optiunea de cat se vrea sa se cheltuie pe saptamana si nu se zice exact cat costa si unde e pozitionata reclama in ziare. [...]

  23. Martin Says:

    May 9th, 2007 at 2:34 pm

    Great post! Interesting how far Google can go with this? Maybe some day will offer and TV ads, who knows :)

  24. First Look - Google Print Ads Now Part of AdWords [pics] « News Coctail Says:

    May 9th, 2007 at 2:59 pm

    [...] First Look – Google Print Ads Now Part of AdWords [pics] Filed under: Uncategorized — recar @ 6:56 pm First Look – Google Print Ads Now Part of AdWords [pics] It seems Google is on a roll today. First with the new Google Analytics and now print ads integrated with AdWords.[news] [industry news] [technology] [...]

  25. Blendah Tom Says:

    May 9th, 2007 at 5:29 pm

    Hi Andy,

    Do you know if the Print Ad’s also have the ability to lock in Magazine ads as well? I have seen some Google Ads in Magazines..

    Thanks,
    Tom

  26. Steve Morsa Says:

    May 9th, 2007 at 9:52 pm

    …er…um…or on second thought, maybe I’ll just call the papers I want to advertise in myself, let one of their helpful ad reps set up my ad for free…AND pay less for the ad than I would have had to…than if I’d had to compete against others trying to run ads in the same paper/s…

    Newspapers, magazines, and other print “ad vehicles” are not like “only the first 1-3 search result pages (SERPs) are read by most”; they have virtually unlimited room/space to run ads.

    There’s no reason for anyone to pay Google to be their expensive and unnecessary middleman when using the print marketplace…

    …something even Homer Simpson could appreciate.

    Doh!

  27. Google’s actual Killer App. at fo.unta.in Says:

    May 10th, 2007 at 2:49 am

    [...] I read today that advertisers can now use adwords to bid for print ads as well. Now this changes the rules of the advetising game in a big way. [...]

  28. Webmaster Money Says:

    May 10th, 2007 at 4:13 am

    I cannot imagine how you make profit out of it as Affiliate Marketer. Promoting your own business yes but having there affiliate links?
    What is some example of Print Ads?

  29. This Week In SEO - 5/11/07 - TheVanBlog Says:

    May 11th, 2007 at 9:21 pm

    [...] First Look – Google Print Ads Now Part of AdWords [...]

  30. Charlotte’s Blog » Google-Print-Ads-Now-Part-Of-Adwords !!! Says:

    May 12th, 2007 at 1:02 pm

    [...] http://www.marketingpilgrim.com/2007/05/first-look-google-print-ads-no w-part-of-adwords.html [...]

  31. A Google non basta il web gestirà anche la pubblicità stampa » TecnoDuo Says:

    May 14th, 2007 at 4:17 am

    [...] A Google non basta il web gestirà anche la pubblicità stampa Senza clamore Google ha iniziato a offrire ai propri inserzionisti la possibilità di acquistare spazi pubblicitari su testate "off line" tramite il suo servizio Google AdWords (fonte: MarketingPilgrim). Si sapeva delle intenzioni del nostro amato motore di ricerca (e molto di più) ma adesso sembra sia arrivato il momento e con un meccanismo simile a quello usato per pianificare le campagne per il web gli investitori interessati potranno far apparire i propri annunci su quotidiani statunitensi. [...]

  32. Motorcycle Guy Says:

    May 14th, 2007 at 10:26 pm

    So if you pay for $100 on the new york times for instance does it only give you x amount of impressions? That’s how I understand it. Seems interesting.

  33. Hostgator » Blog Archive » First Look - Google Print Ads Now Part of AdWords [pics] Says:

    May 29th, 2007 at 2:34 am

    [...] It seems Google is on a roll today. First with the new Google Analytics and now print ads integrated with AdWords.read more | digg story [...]

  34. Danny Tuppeny Says:

    August 27th, 2007 at 10:49 am

    Nice. Any ideas how the ads will look in the papers?

  35. Orkut » Blog Archive » First Look - Google Print Ads Now Part of AdWords [pics] Says:

    September 1st, 2007 at 9:07 am

    [...] read more | digg story [...]

  36. Goa » Blog Archive » First Look - Google Print Ads Now Part of AdWords [pics] Says:

    September 1st, 2007 at 9:41 am

    [...] read more | digg story [...]

  37. First Look - Google Print Ads Now Part of AdWords [pics] « Top Tech News Says:

    October 16th, 2007 at 8:33 am

    [...] read more | digg story [...]

  38. Alanat Coop News » Google Adds Print Option to AdSense Says:

    November 19th, 2007 at 8:21 am

    [...] pure automation and acceleration of the process, not unlike what eBay has done for barter. http://www.marketingpilgrim.com/2007/05/first-look-google-print-ads-no w-part-of-adwords.html has screenshots of AdSense for [...]

  39. Cossacks Breaking News » Google Adds Print Option to AdSense Says:

    November 19th, 2007 at 12:39 pm

    [...] pure automation and acceleration of the process, not unlike what eBay has done for barter. http://www.marketingpilgrim.com/2007/05/first-look-google-print-ads-no w-part-of-adwords.html has screenshots of AdSense for [...]

  40. Google Adds Print Option to AdSense Says:

    November 20th, 2007 at 6:00 pm

    [...] pure automation and acceleration of the process, not unlike what eBay has done for barter. http://www.marketingpilgrim.com/2007/05/first-look-google-print-ads-no w-part-of-adwords.html has screenshots of AdSense for [...]

  41. 77Lab » Blog Archive » Google Printed Ads now in AdWords Says:

    February 29th, 2008 at 7:16 am

    [...] into the online AdWords Campaign Management interface. Marketing Pilgrim had the first snapshots here. According to MP, one can [...]