Monday, May 21st, 2007 by Andy Beal

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Five Reasons You Must Use Email Marketing

E-consultancy is always teeming with great stats and research to help any marketer increase their budget or convince fickle clients. This morning, they focus on email marketing and why it should be part of any marketing mix.

They have five reasons for embracing an email marketing strategy. Here’s the key points:

  1. Email can help you achieve your business goals
  2. Keeping customers in the loop = happier customers
  3. It’s more cost-effective anyway
  4. Customer intelligence
  5. Improved overall online marketing

Head to their site for the full explanations.


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3 comments on “Five Reasons You Must Use Email Marketing”

  1. Jeremy Luebke Says:

    May 21st, 2007 at 11:58 am

    If your doing any marketing online and your not trying to collect emails for marketing you are leaving a LOT of money on the table.

  2. Engage in PR Says:

    July 3rd, 2007 at 3:48 pm

    [...] Andy Beal reminded me the other day that lest we forget email marketing we forget a very applicable way to reach your audience. Andy links over to this more in-depth look at five reasons you need an eMail marketing strategy. I have an eMail Marketing 101 bootcamp that we’ve done for clients similar to the Blogging 101 bootcamp we’ve talked about recently…time to dust that one off. Sphere: Related Content [...]

  3. Jessica Says:

    September 11th, 2008 at 6:14 am

    Hi, jus wanted to write summat!!