E-consultancy is always teeming with great stats and research to help any marketer increase their budget or convince fickle clients. This morning, they focus on email marketing and why it should be part of any marketing mix.
They have five reasons for embracing an email marketing strategy. Here’s the key points:
- Email can help you achieve your business goals
- Keeping customers in the loop = happier customers
- Itâ€™s more cost-effective anyway
- Customer intelligence
- Improved overall online marketing
Head to their site for the full explanations.