Comments on: Good News for eCommerce

By: Inklings The Copywriter’s Blog » Good Copywriters Don’t Use Shrunken Heads

Thu, 17 May 2007 20:46:20 +0000

[...] A couple of paragraphs later, however, he throws some cold water on the whole shebang by citing a post by Jordan McCollum , guesting on The Marketing Pilgrim, linking to research by Accenture on consumer online shopping habits. It would appear that although a healthy 69% use the internet for researching products only 33% will actually go on to purchase. [...]

By: The Problem of Turning Browsers into Buyers | The Copywriter’s Crucible

Wed, 16 May 2007 22:16:16 +0000

[...] Jordan McCollum guesting on The Marketing Pilgrim linked in a recent post to research by Accenture on consumer online shopping habits. It would appear that although a healthy 69% use the internet for researching products only 33% will actually go on to purchase. [...]

By: Rebecca

Rebecca — Wed, 16 May 2007 17:37:23 +0000

What was the good news? The fact that eCommerce is still such a small percentage (2 or 7%, doesn’t matter) of retail or the fact that 67% percent still buy offline. Give us the REALLY good news – what is considered an amazing conversion rate, what’s normal and what’s abysmal?

My opinion – eCommerce vendors have a long way to go to improve customer service, they need to lower or drop shipping fees (on top of tax why wouldn’t I go to the store?), and last but not least, improve the overall shopping experience (for instance how annoying is it when you can’t zoom in on something). So maybe that’s what the good news is – all the things that still need to be fixed.

By: eCopt

eCopt — Tue, 15 May 2007 15:51:49 +0000

More reason to find that special niche! Specialty products that can ONLY be purchased online are a great way to make eCommerce work online only.

The hardest part is finding something that is untapped, or improving something that already exists.

I think the reports are right on and that brick and mortars certainly have a reason to expand online. If a consumer can go right to the store’s site and then drive down and pick up the item you can’t go wrong, especially if you offer a great product.

eRetailers that can do both (offer a specialty product and have an actual storefront) have that much more of a chance for success!

By: 10,000 Marshmallows Daily Links 2007-05-15 - 10,000 Marshmallows - Marketing Accountability: How to eat 10,000 Marshmallows

Tue, 15 May 2007 14:25:53 +0000

[...] Marketing Pilgrim: Good News for eCommerce “According to the US Census Bureau, eCommerce last year accounted for 2.5% of all US spending, while Reuters said that it was 7%. Either way, itâ€™s not a very difficult position to grow from. Or, to put it another way, no place to go but up.” [...]

By: Dana Mark

Dana Mark — Tue, 15 May 2007 12:57:31 +0000

Thank you for the encouragement. I read differing opinions on the future of eCommerce. Your report gives us hope!