Marketing Pilgrim

I know this is going to freak you out but, did you know that some of your friends and family don’t actually use an RSS reader? I know, I was shocked too - next we’ll learn that some people still have newspapers delivered!

Anyway, in an effort to help those that don’t have a feed reader (or those that think email is simply just a lot better for sharing news), Google Reader has introduced a new feature that will allow you to share items via email.

Clicking the “Email” link at the bottom of an item gives you the ability to:

• send email from within Reader — no more second window for sending email.
• send the entire item as it appears in Reader, including formatting and images.
• use your Gmail address book (if you have one) to add contacts with auto-complete.

Via Scoble.

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