Every week it seems more people are criticizing Google, whether its inevitable given their meteoric rise or a real shift in the internal culture of the company is debatable, however I had thought the backlash was limited to people kicked off Adsense for spamming, privacy nuts and Ask advertising campaigns. This seems to have changed. The Independent has featured a first page splash calling out Google as â€˜Orwellianâ€™.
Itâ€™s not the most imaginative criticism, but front page story on a UK national newspaper is stinging criticism for Google. There argument goes than the huge popularity of the search engine, personalized search and even their recent investment in genome mapping 23andMe is an unprecedented step towards a Big Brother Society. To those of us who slavishly follow everything Google the argument is nothing new but it might be a worrying first indication of a changing attitude in the mainstream press to everyoneâ€™s favourite search engine. They still have an enviable mindshare of the most influential sections of society but if I were at google Iâ€™d be slightly worried, it wouldnâ€™t take too many stories like this to start losing market share.