Google has announced an upgrade to its Google Trends tool, adding a “Hot Trends” tracker for daily buzz. Similar to services such as Technorati’s “top searches” and Yahoo’s subscription-only Buzz Index (which also added new features today), Google’s Hot Trends is designed to show what search phrases are the most popular on any given day.
The list won’t include all of the top queries because it will be edited to exclude pornography and other requests about the weather, popular Web sites like MySpace.com or prominent celebrities that consistently generate lots of searches.
Trying to figure out why certain terms are popping up is part of the fun underlying the list, said Amit Patel, a Google software engineer who oversaw the project. To help provide context, the Mountain View-based company will provide links to news stories and blogs containing the search terms.
Judging by today’s hottest searches, the US is going gaga over the series finales of Heroes and the Bachelor – which dominate the top 10.
Marketers, add this tool to your keyword research arsenal. I’ve given many presentations on keyword research and I always advocate checking the blog search engines, to determine what topics are hot, right now. With Google’s Hot Trends you’ll be able to adapt your paid search campaigns for today’s hot topics and get better insight for your future SEO campaigns.
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4 comments on “Google Gets Hot and Trendy”
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Shiva Says:
May 22nd, 2007 at 9:18 am
Wow, finally…..
25% of Google Searches are Fresh | SoloSEO Blog Says:
May 23rd, 2007 at 3:06 am
[...] A couple of items caught my attention yesterday. Aaron Wall reported that Google is claiming up to 25% of search queries run any given day are queries they have never processed previously. I found that to be quite a shocker. Also, Andy reported that Google has included a “Hot Trends” feature to their Google Trends tool, so we are now better able to see what people are searching for in Google. What does this all mean in SEO, quite a bit on one hand, and not too much on the other. [...]
Dario Says:
May 23rd, 2007 at 7:20 am
Can’t wait until they get this for the rest of the countries!
Dario Manoukian :: Bushidoblog.com.ar
Nomadishere : Seeker of Truth » Blog Archive » links for 2007-05-29 Says:
May 29th, 2007 at 7:32 pm
[...] Google Gets Hot and Trendy | Marketing Pilgrim Marketers, add this tool to your keyword research arsenal. I’ve given many presentations on keyword research and I always advocate checking the blog search engines, to determine what topics are hot, right now. With Google’s Hot Trends you’ll be able (tags: google.trends keyword.research) [...]