Google Helps Connect Advertisers with Video Ad Creators
They’ve created the Google Ad Creation Marketplace, which is accessible from AdWords, to connect you with video production experts, all eager to
take your money help you with your campaign.
We wanted to make it easy for any advertiser to try out video — even someone who doesn’t know anything about video advertising or video ad creation. So, we’ve developed the Google Ad Creation Marketplace, accessible right from your AdWords account. The Ad Creation Marketplace is a resource for advertisers who are interested in running video ads but don’t have experience creating video ads and want customized help from a professional.
In the Marketplace, you can find video production professionals to create high-quality video ads at a budget you set. These professionals are not Google employees but industry specialists who provide a full suite of services including concept, script-writing, voice-over, editing, and production.
So, it’s taken them a year, after launch, to come back to us advertisers and say, “hey, do you actually need help with creating ads?” The cynic in me wants to suggest that perhaps the adoption rate of video ads is less than Google had hoped, hence the push.
Anyone having success with video ads on AdWords?