Google Market Share Up (Again)
Wednesday, May 9th, 2007;
-- Jordan McCollum |
Hitwise released their April 2007 search engine market share numbers today—and, surprise, surprise, Google is still way out in front, climbing just over a percentage point over March’s numbers. Google’s latest piece of the pie: 65.26% to Yahoo’s 20.73%, MSN’s 8.46% and Ask’s 3.69%. Take a look:

source: Hitwise
Look, Mom, that purple PacMan is going to eat all the other pieces!
Google is not the only SE to gain over March’s numbers; Ask’s share increased 0.21 percentage points over March. Yahoo declined by half a percentage point and MSN/Live declined by over 2/3 of a percentage point. Tiny changes, yes, but I’ll bet Yahoo and MSN/Live hope they’re not indicative of a larger trend.
The larger trend? Year-over-year, only Google has grown (up 11%). Yahoo is down 7%, Ask is down 13% and MSN is down 33%. These are roughly the same growth rates from last month’s year-over-year numbers.
Hitwise also found that search engines in general (and specifically Google) are driving proportionally more traffic to specific industries:
Comparing April 2007 to April 2006 - Travel, Entertainment and Business and Finance categories received more than double digit increases in their share of traffic coming directly from search engines.
Somehow, I think more than TV commercials are in order. How long before this affects revenues and stock prices?
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Category: Google, Microsoft, Research, Yahoo
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May 9th, 2007 at 7:31 pm
Dominance… isn’t it impressive?
May 9th, 2007 at 7:43 pm
Great post. Do you have a link to the original report by Hitwise (if it is public)?
May 9th, 2007 at 7:53 pm
I don’t; I looked around their website for the press release which we received by e-mail. It wasn’t on their site yet. They do still have March’s data.
May 9th, 2007 at 8:19 pm
“Look, Mom, that purple PacMan is going to eat all the other pieces!”
You’ve been blogging her too long already!
May 10th, 2007 at 2:21 am
Google eats the biggest part, my visitors comes from google mostly (75%)
May 10th, 2007 at 3:59 am
Isn’t it clear, I would be surprise if it declined after all acquisitions they made Google should be stronger and stronger.
May 10th, 2007 at 5:41 am
[...] Google Market Share Up (Again) [...]
May 10th, 2007 at 10:52 am
I love the pacman reference b/c sometimes I feel like Google IS eating the competition up
May 10th, 2007 at 12:01 pm
Search is in DIRE need of a competitor, more now then ever before :-/
Someone step up and do something please.
May 10th, 2007 at 4:24 pm
For some of our sites particularly in th B2B it even higher in some cases as high as 80%.
May 10th, 2007 at 5:55 pm
[...] Hitwise’s latest numbers are out for April 2007, and Google has had another up month. Take a look: [...]
May 10th, 2007 at 7:13 pm
[...] Black text on white background. Short and to the point. Quicker and therefore considerably cheaper and it probably would have delivered better results than this report from Hitwise suggests . [...]
May 11th, 2007 at 12:31 am
[...] The reason why everyone is so focused on Google should be obvious. They had a 65.26% market share in March according to Hitwise, more than three times that of number two Yahoo’s 20.73%. If you could only rank a page for a phrase at one search engine, which are you likely to choose? Google can drive a lot of traffic to a site. [...]
June 7th, 2007 at 7:13 pm
That is the reason winners are always winners they are always growing in comparison to their previous results Really GOOGLE is firing in
Search Engine Market place.
August 9th, 2007 at 12:21 pm
[...] over three times the search market share of closest competitor Yahoo, Google is careening towards an ever expanding dark [...]
August 14th, 2007 at 10:59 am
[...] over three times the search market share of closest competitor Yahoo, Google is careening towards an ever expanding dark [...]
August 25th, 2007 at 9:56 am
[...] reason why everyone is so focused on Google should be obvious. They had a 65.26% market share in March according to Hitwise, more than three times that of number two Yahoo’s 20.73%. If you [...]
September 19th, 2007 at 5:09 pm
[...] plus de 65% de part de marché des requêtes sur les moteurs de recherches. ( Source: HitWise, Avril 2007) . Si nous prenons l’exemple de Reader’s Digest. Cette entreprise est [...]
September 19th, 2007 at 8:35 pm
[...] plus de 65% de part de marché des requêtes sur les moteurs de recherches. ( Source: HitWise, Avril 2007) . Si nous prenons l’exemple de Reader’s Digest. Cette entreprise est [...]
November 17th, 2007 at 3:17 pm
[...] What alternative do these blogs have? Google has around 65% of the search market firmly in hand. [...]
November 20th, 2007 at 4:39 pm
[...] assigned with the highest weight score depends on its “Search Engines Market Share”. http://www.marketingpilgrim.com/2007/05/google-market-share-up-again.h tml 2. Web Visibility is only checking “is the keyword on 1st page” or not. Ranking Score [...]
January 28th, 2008 at 10:34 pm
[...] with continued growth in market share [...]
January 30th, 2008 at 10:32 pm
[...] reason why everyone is so focused on Google should be obvious. They had a 65.26% market share in March according to Hitwise, more than three times that of number two Yahoo’s 20.73%. If [...]
February 11th, 2008 at 3:53 pm
[...] can’t compete with Google on Google’s turf, and neither can Yahoo. Google commands a majority — and still growing — chunk of the world’s search traffic, and there’s no [...]
March 22nd, 2008 at 5:27 pm
[...] search share, but you just change that into online ad market because that serves your post better. Google Market Share Up (Again) World wide their search market share is even larger than in the USA. __________________ [...]
May 28th, 2008 at 11:49 pm
Google’s market share in Thailand is 98%.
I love google.
and i love PACMAN
I’m the Web Programmer in Thailand and do about SEO also , My customer case about the Search Result page in google only they don’t care about yahoo , msn etc,.
June 1st, 2008 at 3:57 pm
[...] I don’t care what search engine you use, at 60%+ of the market Google is king. It’s closest competitor? Yahoo is at around 20% of the market and in the real [...]