Google Market Share Up (Again)

Wednesday, May 9th, 2007 by Jordan McCollum

Google Market Share Up (Again)

Hitwise released their April 2007 search engine market share numbers todayâ€”and, surprise, surprise, Google is still way out in front, climbing just over a percentage point over March’s numbers. Google’s latest piece of the pie: 65.26% to Yahoo’s 20.73%, MSN’s 8.46% and Ask’s 3.69%. Take a look:

source: Hitwise

Look, Mom, that purple PacMan is going to eat all the other pieces!

Google is not the only SE to gain over March’s numbers; Ask’s share increased 0.21 percentage points over March. Yahoo declined by half a percentage point and MSN/Live declined by over 2/3 of a percentage point. Tiny changes, yes, but I’ll bet Yahoo and MSN/Live hope they’re not indicative of a larger trend.

The larger trend? Year-over-year, only Google has grown (up 11%). Yahoo is down 7%, Ask is down 13% and MSN is down 33%. These are roughly the same growth rates from last month’s year-over-year numbers.

Hitwise also found that search engines in general (and specifically Google) are driving proportionally more traffic to specific industries:

Comparing April 2007 to April 2006 – Travel, Entertainment and Business and Finance categories received more than double digit increases in their share of traffic coming directly from search engines.

Somehow, I think more than TV commercials are in order. How long before this affects revenues and stock prices?

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31 comments on “Google Market Share Up (Again)”

Everyday Weekender Says:

May 9th, 2007 at 7:31 pm

Dominance… isn’t it impressive?
Virtual Marketing Blog Says:

May 9th, 2007 at 7:43 pm

Great post. Do you have a link to the original report by Hitwise (if it is public)?
Jordan McCollum Says:

May 9th, 2007 at 7:53 pm

I don’t; I looked around their website for the press release which we received by e-mail. It wasn’t on their site yet. They do still have March’s data.
Andy Beal Says:

May 9th, 2007 at 8:19 pm

“Look, Mom, that purple PacMan is going to eat all the other pieces!”

You’ve been blogging her too long already!
dnn Says:

May 10th, 2007 at 2:21 am

Google eats the biggest part, my visitors comes from google mostly (75%)
Webmaster Money Says:

May 10th, 2007 at 3:59 am

Isn’t it clear, I would be surprise if it declined after all acquisitions they made Google should be stronger and stronger.
Check Out These Posts Says:

May 10th, 2007 at 5:41 am

[...] Google Market Share Up (Again) [...]
Mark Barrera Says:

May 10th, 2007 at 10:52 am

I love the pacman reference b/c sometimes I feel like Google IS eating the competition up
Brian Chappell Says:

May 10th, 2007 at 12:01 pm

Search is in DIRE need of a competitor, more now then ever before :-/

Someone step up and do something please.
Fionn Says:

May 10th, 2007 at 4:24 pm

For some of our sites particularly in th B2B it even higher in some cases as high as 80%.
» Google Search Market Share Continues To Rise (Hitwise April 2007) » InsideGoogle » part of the Blog News Channel Says:

May 10th, 2007 at 5:55 pm

[...] Hitwise’s latest numbers are out for April 2007, and Google has had another up month. Take a look: [...]
don’t Ask » Andy C Says:

May 10th, 2007 at 7:13 pm

[...] Black text on white background. Short and to the point. Quicker and therefore considerably cheaper and it probably would have delivered better results than this report from Hitwise suggests . [...]
Are You Drinking The Google Kool Aid? - TheVanBlog Says:

May 11th, 2007 at 12:31 am

[...] The reason why everyone is so focused on Google should be obvious. They had a 65.26% market share in March according to Hitwise, more than three times that of number two Yahoo’s 20.73%. If you could only rank a page for a phrase at one search engine, which are you likely to choose? Google can drive a lot of traffic to a site. [...]
Email marketing lists Says:

June 7th, 2007 at 7:13 pm

That is the reason winners are always winners they are always growing in comparison to their previous results Really GOOGLE is firing in
Search Engine Market place.
Net Frontier Marketing » No To Web Apartheid Says:

August 9th, 2007 at 12:21 pm

[...] over three times the search market share of closest competitor Yahoo, Google is careening towards an ever expanding dark [...]
Jean Ghalo Blog » Blog Archive » No To Web Apartheid Says:

August 14th, 2007 at 10:59 am

[...] over three times the search market share of closest competitor Yahoo, Google is careening towards an ever expanding dark [...]
The Google Kool Aid » Wired Web Online Says:

August 25th, 2007 at 9:56 am

[...] reason why everyone is so focused on Google should be obvious. They had a 65.26% market share in March according to Hitwise, more than three times that of number two Yahoo’s 20.73%. If you [...]
vincentcassar.com » Google prendra-il une place dans le monde physique ? Says:

September 19th, 2007 at 5:09 pm

[...] plus de 65% de part de marché des requêtes sur les moteurs de recherches. ( Source: HitWise, Avril 2007) . Si nous prenons l’exemple de Reader’s Digest. Cette entreprise est [...]
vincentcassar.com » Non-Profits on Facebook and MySpace Says:

September 19th, 2007 at 8:35 pm

[...] plus de 65% de part de marché des requêtes sur les moteurs de recherches. ( Source: HitWise, Avril 2007) . Si nous prenons l’exemple de Reader’s Digest. Cette entreprise est [...]
Practical Blogging » Blog Archive » Google Makes More Enemies Says:

November 17th, 2007 at 3:17 pm

[...] What alternative do these blogs have? Google has around 65% of the search market firmly in hand. [...]
Search Engine Solutions Blog » Why Search3w changed its Web Visibility with Ranking Score? Says:

November 20th, 2007 at 4:39 pm

[...] assigned with the highest weight score depends on its “Search Engines Market Share”. http://www.marketingpilgrim.com/2007/05/google-market-share-up-again.h tml 2. Web Visibility is only checking “is the keyword on 1st page” or not. Ranking Score [...]
Google - transformation opportunity « Dearwester Study Group Says:

January 28th, 2008 at 10:34 pm

[...] with continued growth in market share [...]
Are You Drinking The Google Kool Aid? | TheVanBlog Says:

January 30th, 2008 at 10:32 pm

[...] reason why everyone is so focused on Google should be obvious. They had a 65.26% market share in March according to Hitwise, more than three times that of number two Yahoo’s 20.73%. If [...]
The Illogic of a Microsoft-Yahoo deal. -- Hoover’s Business Insight Zone Says:

February 11th, 2008 at 3:53 pm

[...] can’t compete with Google on Google’s turf, and neither can Yahoo. Google commands a majority — and still growing — chunk of the world’s search traffic, and there’s no [...]
Are You Working for Google? You Probably Are! - WebProWorld Says:

March 22nd, 2008 at 5:27 pm

[...] search share, but you just change that into online ad market because that serves your post better. Google Market Share Up (Again) World wide their search market share is even larger than in the USA. __________________ [...]
seo Says:

May 28th, 2008 at 11:49 pm

Google’s market share in Thailand is 98%.

I love google.

and i love PACMAN

I’m the Web Programmer in Thailand and do about SEO also , My customer case about the Search Result page in google only they don’t care about yahoo , msn etc,.
christopher ross » Blog Archive » Increasing Website Traffic for Free Says:

June 1st, 2008 at 3:57 pm

[...] I don’t care what search engine you use, at 60%+ of the market Google is king. It’s closest competitor? Yahoo is at around 20% of the market and in the real [...]
seo thailand Says:

July 19th, 2008 at 12:27 pm

in thailand 98% of people use google 1st search engine.

the value of yahoo and msn very few.
johnmccollum.co.uk » Blog Archive » New search engine launches, sucks Says:

July 28th, 2008 at 4:29 pm

[...] an alternative to Google; everyone will benefit from a more competitive search market (rather than Google eating an ever-increasing slice of the pie), and their committment to privacy is [...]
ลอยกระทง Says:

November 8th, 2008 at 11:08 am

i agree with above,

in thailand very few ppls. use yahoo
naruto Says:

November 21st, 2008 at 10:14 am

thx so much

i think in thailand google is major search engine.