Google Market Share Up (Again)

Wednesday, May 9th, 2007;
-- Jordan McCollum |

Hitwise released their April 2007 search engine market share numbers today—and, surprise, surprise, Google is still way out in front, climbing just over a percentage point over March’s numbers. Google’s latest piece of the pie: 65.26% to Yahoo’s 20.73%, MSN’s 8.46% and Ask’s 3.69%. Take a look:


source: Hitwise

Look, Mom, that purple PacMan is going to eat all the other pieces!

Google is not the only SE to gain over March’s numbers; Ask’s share increased 0.21 percentage points over March. Yahoo declined by half a percentage point and MSN/Live declined by over 2/3 of a percentage point. Tiny changes, yes, but I’ll bet Yahoo and MSN/Live hope they’re not indicative of a larger trend.

The larger trend? Year-over-year, only Google has grown (up 11%). Yahoo is down 7%, Ask is down 13% and MSN is down 33%. These are roughly the same growth rates from last month’s year-over-year numbers.

Hitwise also found that search engines in general (and specifically Google) are driving proportionally more traffic to specific industries:

Comparing April 2007 to April 2006 - Travel, Entertainment and Business and Finance categories received more than double digit increases in their share of traffic coming directly from search engines.

Somehow, I think more than TV commercials are in order. How long before this affects revenues and stock prices?

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27 Responses to “Google Market Share Up (Again)”

  1. Everyday Weekender Says:

    Dominance… isn’t it impressive? ;)

  2. Virtual Marketing Blog Says:

    Great post. Do you have a link to the original report by Hitwise (if it is public)?

  3. Jordan McCollum Says:

    I don’t; I looked around their website for the press release which we received by e-mail. It wasn’t on their site yet. They do still have March’s data.

  4. Andy Beal Says:

    “Look, Mom, that purple PacMan is going to eat all the other pieces!”

    You’ve been blogging her too long already!

  5. dnn Says:

    Google eats the biggest part, my visitors comes from google mostly (75%)

  6. Webmaster Money Says:

    Isn’t it clear, I would be surprise if it declined after all acquisitions they made Google should be stronger and stronger.

  7. Check Out These Posts Says:

    [...] Google Market Share Up (Again) [...]

  8. Mark Barrera Says:

    I love the pacman reference b/c sometimes I feel like Google IS eating the competition up :)

  9. Brian Chappell Says:

    Search is in DIRE need of a competitor, more now then ever before :-/

    Someone step up and do something please.

  10. Fionn Says:

    For some of our sites particularly in th B2B it even higher in some cases as high as 80%.

  11. » Google Search Market Share Continues To Rise (Hitwise April 2007) » InsideGoogle » part of the Blog News Channel Says:

    [...] Hitwise’s latest numbers are out for April 2007, and Google has had another up month. Take a look: [...]

  12. don’t Ask » Andy C Says:

    [...] Black text on white background. Short and to the point. Quicker and therefore considerably cheaper and it probably would have delivered better results than this report from Hitwise suggests . [...]

  13. Are You Drinking The Google Kool Aid? - TheVanBlog Says:

    [...] The reason why everyone is so focused on Google should be obvious. They had a 65.26% market share in March according to Hitwise, more than three times that of number two Yahoo’s 20.73%. If you could only rank a page for a phrase at one search engine, which are you likely to choose? Google can drive a lot of traffic to a site. [...]

  14. Email marketing lists Says:

    That is the reason winners are always winners they are always growing in comparison to their previous results Really GOOGLE is firing in
    Search Engine Market place.

  15. Net Frontier Marketing » No To Web Apartheid Says:

    [...] over three times the search market share of closest competitor Yahoo, Google is careening towards an ever expanding dark [...]

  16. Jean Ghalo Blog » Blog Archive » No To Web Apartheid Says:

    [...] over three times the search market share of closest competitor Yahoo, Google is careening towards an ever expanding dark [...]

  17. The Google Kool Aid » Wired Web Online Says:

    [...] reason why everyone is so focused on Google should be obvious. They had a 65.26% market share in March according to Hitwise, more than three times that of number two Yahoo’s 20.73%. If you [...]

  18. vincentcassar.com » Google prendra-il une place dans le monde physique ? Says:

    [...] plus de 65% de part de marché des requêtes sur les moteurs de recherches. ( Source: HitWise, Avril 2007) . Si nous prenons l’exemple de Reader’s Digest. Cette entreprise est [...]

  19. vincentcassar.com » Non-Profits on Facebook and MySpace Says:

    [...] plus de 65% de part de marché des requêtes sur les moteurs de recherches. ( Source: HitWise, Avril 2007) . Si nous prenons l’exemple de Reader’s Digest. Cette entreprise est [...]

  20. Practical Blogging » Blog Archive » Google Makes More Enemies Says:

    [...] What alternative do these blogs have? Google has around 65% of the search market firmly in hand. [...]

  21. Search Engine Solutions Blog » Why Search3w changed its Web Visibility with Ranking Score? Says:

    [...] assigned with the highest weight score depends on its “Search Engines Market Share”. http://www.marketingpilgrim.com/2007/05/google-market-share-up-again.h tml 2. Web Visibility is only checking “is the keyword on 1st page” or not. Ranking Score [...]

  22. Google - transformation opportunity « Dearwester Study Group Says:

    [...] with continued growth in market share [...]

  23. Are You Drinking The Google Kool Aid? | TheVanBlog Says:

    [...] reason why everyone is so focused on Google should be obvious. They had a 65.26% market share in March according to Hitwise, more than three times that of number two Yahoo’s 20.73%. If [...]

  24. The Illogic of a Microsoft-Yahoo deal. -- Hoover’s Business Insight Zone Says:

    [...] can’t compete with Google on Google’s turf, and neither can Yahoo. Google commands a majority — and still growing — chunk of the world’s search traffic, and there’s no [...]

  25. Are You Working for Google? You Probably Are! - WebProWorld Says:

    [...] search share, but you just change that into online ad market because that serves your post better. Google Market Share Up (Again) World wide their search market share is even larger than in the USA. __________________ [...]

  26. seo Says:

    Google’s market share in Thailand is 98%.

    I love google.

    and i love PACMAN

    I’m the Web Programmer in Thailand and do about SEO also , My customer case about the Search Result page in google only they don’t care about yahoo , msn etc,.

  27. christopher ross » Blog Archive » Increasing Website Traffic for Free Says:

    [...] I don’t care what search engine you use, at 60%+ of the market Google is king. It’s closest competitor? Yahoo is at around 20% of the market and in the real [...]

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