Google Starts Test of In-Stream Video AdSense
Thursday, May 24th, 2007;
-- Andy Beal |
ClickZ is reporting on Google’s limited test of in-stream video ads using AdSense.
According to Google, participating sites within the network will test using each publisher’s Flash player, instead of on YouTube or Google Video-hosted executions. Ad creative will be less than :30 and made skippable for users. Publishers will be able to select which videos to monetize, and track their performance using AdSense. Publishers can also choose where the ads will appear within the videos. Akin to standard AdSense deals, ad revenue will be split between the website publisher and Google.
I can see there being a demand among those companies that publish a lot of their own video content, but not sure how well this service is going to scale. If they’re relying solely on third-party publishers of video content, Google may not make a lot from this new channel. However, if you’re using this as a way to test in-stream video ads, before you make them live on YouTube, then messing with someone else’s audience is a smart move.
One last thing of interest - video viewers will be able to skip past the ads. Doesn’t that defeat the purpose?
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May 24th, 2007 at 10:04 am
Can only skip past the ads if the video is preloaded enough to allow it, and even then if you’re sitting back and watching a clip by the time you get you mouse in the right spot the ad would be half over (I’m presuming they’re going to be no more than 15 sec spots).
May 24th, 2007 at 2:45 pm
[...] Another Google-story in the news (after yesterdays big piece confirming the search-giants acquisition of RSS management company Feedburner, broken by TechCrunch): Google has announced a closed beta test of Adsense for Video. TechCrunch’s Duncan Riley writes that it consists of “in-stream†advertisements and that publishers define at what point the advertisements will appear for each video. Riley describes it as s a change in the right direction for Google: “The previously announced advertising trials for YouTube consisted entirely of text advertising overlays that lead to video-on-video click to play advertisements; a form of advertising that can easily be ignored by the viewer,” he notes. However Andy Beal, writing at MaketingPilgrim, is more cautious: “I can see there being a demand among those companies that publish a lot of their own video content, but not sure how well this service is going to scale. If they’re relying solely on third-party publishers of video content, Google may not make a lot from this new channel,” he notes. [...]