http://www.marketingpilgrim.com/2007/05/google-starts-test-of-in-stream-video-adsense.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.marketingpilgrim.com/2007/05/google-starts-test-of-in-stream-video-adsense.html/comment-page-1#comment-61768 Zalm Thu, 04 Dec 2008 08:47:17 +0000 http://www.marketingpilgrim.com/2007/05/google-starts-test-of-in-stream-video-adsense.html#comment-61768 Video ads are interesting concept. Video ads are interesting concept.

]]> http://www.marketingpilgrim.com/2007/05/google-starts-test-of-in-stream-video-adsense.html/comment-page-1#comment-26707 Thumbs up - and down - for Google « PodTech Network Thu, 24 May 2007 18:45:36 +0000 http://www.marketingpilgrim.com/2007/05/google-starts-test-of-in-stream-video-adsense.html#comment-26707 [...] Another Google-story in the news (after yesterdays big piece confirming the search-giants acquisition of RSS management company Feedburner, broken by TechCrunch): Google has announced a closed beta test of Adsense for Video. TechCrunch’s Duncan Riley writes that it consists of “in-stream” advertisements and that publishers define at what point the advertisements will appear for each video. Riley describes it as s a change in the right direction for Google: “The previously announced advertising trials for YouTube consisted entirely of text advertising overlays that lead to video-on-video click to play advertisements; a form of advertising that can easily be ignored by the viewer,” he notes. However Andy Beal, writing at MaketingPilgrim, is more cautious: “I can see there being a demand among those companies that publish a lot of their own video content, but not sure how well this service is going to scale. If they’re relying solely on third-party publishers of video content, Google may not make a lot from this new channel,” he notes. [...] [...] Another Google-story in the news (after yesterdays big piece confirming the search-giants acquisition of RSS management company Feedburner, broken by TechCrunch): Google has announced a closed beta test of Adsense for Video. TechCrunch’s Duncan Riley writes that it consists of “in-stream” advertisements and that publishers define at what point the advertisements will appear for each video. Riley describes it as s a change in the right direction for Google: “The previously announced advertising trials for YouTube consisted entirely of text advertising overlays that lead to video-on-video click to play advertisements; a form of advertising that can easily be ignored by the viewer,” he notes. However Andy Beal, writing at MaketingPilgrim, is more cautious: “I can see there being a demand among those companies that publish a lot of their own video content, but not sure how well this service is going to scale. If they’re relying solely on third-party publishers of video content, Google may not make a lot from this new channel,” he notes. [...]

]]> http://www.marketingpilgrim.com/2007/05/google-starts-test-of-in-stream-video-adsense.html/comment-page-1#comment-26686 Duncan Thu, 24 May 2007 14:04:35 +0000 http://www.marketingpilgrim.com/2007/05/google-starts-test-of-in-stream-video-adsense.html#comment-26686 Can only skip past the ads if the video is preloaded enough to allow it, and even then if you're sitting back and watching a clip by the time you get you mouse in the right spot the ad would be half over (I'm presuming they're going to be no more than 15 sec spots). Can only skip past the ads if the video is preloaded enough to allow it, and even then if you’re sitting back and watching a clip by the time you get you mouse in the right spot the ad would be half over (I’m presuming they’re going to be no more than 15 sec spots).

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