The competitive reports include up-to-date information on:
- The relative market share of their brand within [an] industry online
- The sources of traffic among competitors’ sites
- The percentage of traffic from affiliate partners
- The brands and products that are top of mind among consumers
- Demographic data and Lifestyle segmentation data
Last week, Hitwise announced the “Hitwise to Go” product to deliver online consumer usage information for journalists and academics via RSS. These announcements come less than a month after Hitwise was acquired by Experian for their Marketing Solutions business.