Marketing Pilgrim

Hitwise announces today their newest product: Hitwise Dashboards, “a new interactive report that enables marketers to review customized competitive intelligence information from a single page in the Hitwise interface.” These reports feature current information on marketers’ most important metrics.

The competitive reports include up-to-date information on:

• The relative market share of their brand within [an] industry online
• The sources of traffic among competitors’ sites
• The percentage of traffic from affiliate partners
• The brands and products that are top of mind among consumers
• Demographic data and Lifestyle segmentation data

Last week, Hitwise announced the “Hitwise to Go” product to deliver online consumer usage information for journalists and academics via RSS. These announcements come less than a month after Hitwise was acquired by Experian for their Marketing Solutions business.

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