2006 Internet Advertising Revenue Report: Search is Looking Good
The IAB’s report for last year says that search is looking good: 40% of online ad revenues came from paid or natural search. Search advertising revenues came to $6.8 billion, which is higher than 2005’s $5.1 billion, even though search dropped off an entire percentage point (gasp) from 2005.
Other areas they looked at: “Display advertising, Classifieds, and Referrals accounted for 32 percent, 18 percent, and 8 percent of 2006 full year revenues respectively.”
The full study is available in PDF form.
Earlier this week, the IAB reported the outcome of their meeting with comScore and Nielsen//NetRatings last week. What was the outcome? Both comScore and Nielsen//NetRatings have not only agreed to submit to third-party audits, but were actually already varying stages of the audit process.
The IAB’s original open letter charged that the panel-based methodologies that comScore and Nielsen use were outdated in a day of full and almost real-time measurement. In their responses, Nielsen and comScore were both confident that audits would reaffirm the validity of their measurements, despite the wide differences between the two services’ numbers.