http://www.marketingpilgrim.com/2007/05/if-youre-reading-this-youre-above-average.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.marketingpilgrim.com/2007/05/if-youre-reading-this-youre-above-average.html/comment-page-1#comment-25729 Are you an elite web 2.0-user? « PodTech Network Tue, 08 May 2007 18:47:25 +0000 http://www.marketingpilgrim.com/2007/05/if-youre-reading-this-youre-above-average.html#comment-25729 [...] At MarketingPilgrim Jordan McCollum first breaks down the study in a comprehensive way, then asks about the moral of the story. “If your target audience (or your client’s target audience) falls into one of the more highly connected categories, Internet marketing is an important part of their campaign that shouldn’t be overlooked,” she answers. [...] [...] At MarketingPilgrim Jordan McCollum first breaks down the study in a comprehensive way, then asks about the moral of the story. “If your target audience (or your client’s target audience) falls into one of the more highly connected categories, Internet marketing is an important part of their campaign that shouldn’t be overlooked,” she answers. [...]

]]> http://www.marketingpilgrim.com/2007/05/if-youre-reading-this-youre-above-average.html/comment-page-1#comment-25674 Is the Web half full or half empty? » mathewingram.com/work Tue, 08 May 2007 01:27:37 +0000 http://www.marketingpilgrim.com/2007/05/if-youre-reading-this-youre-above-average.html#comment-25674 [...] Greg Sterling has a good breakdown of the results at Search Engine Land, and so does Jordan McCollum at Marketing Pilgrim. But what’s interesting about a lot of the reaction to the study is how pessimistic it is — some speculate that Web 2.0’s upside “is capped”, or point out that “nearly half say no” to Web 2.0, or gloat that geeks are “in the minority.” John Paczkowski of All Things D says that it’s clear from the study that Web 2.0 “has far fewer participants than its architects would have us believe.” But is that really clear? I don’t think so. Did I miss the part where Tim O’Reilly or the other “architects” of Web 2.0 said everyone would be blogging and posting content within a year or two? I must have. [...] [...] Greg Sterling has a good breakdown of the results at Search Engine Land, and so does Jordan McCollum at Marketing Pilgrim. But what’s interesting about a lot of the reaction to the study is how pessimistic it is — some speculate that Web 2.0’s upside “is capped”, or point out that “nearly half say no” to Web 2.0, or gloat that geeks are “in the minority.” John Paczkowski of All Things D says that it’s clear from the study that Web 2.0 “has far fewer participants than its architects would have us believe.” But is that really clear? I don’t think so. Did I miss the part where Tim O’Reilly or the other “architects” of Web 2.0 said everyone would be blogging and posting content within a year or two? I must have. [...]

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