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Improve Your Blog’s Stickiness

posted on May 11, 2007


Blogs are a unique challenge for site stickiness. Even your most loyal readers may only spend one or two minutes skimming your home page and “bounce.” How sticky is your blog? Nate Whitehill offers seven tips to improve your blog’s stickiness. A couple of my favorites:

  1. Offer full RSS feeds (my latest pet cause)
  2. Visible feed button
  3. Use the Related Posts plugin

There are also a few good suggestions in the comments: a top posts page and offer the option to subscribe by e-mail.

It looks to me like Marketing Pilgrim is doing all of the things on Nate’s list! What do you think is an appropriate goal for blog stickiness? How do you work on your blog’s stickiness?

via ProBlogger


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  • http://www.virtualmarketingblog.com/ Virtual Marketing Blog

    Thanks for the link. I recently opened up my RSS feed to FULL and noticed a 20% increase in subscribers and also an increase in comments as well. Traffic has been at an increase as well (though Im advertising heavily). I have all things on the checklist completed except for the related posts, which is something I should do. Thanks for the links!

  • http://natewhitehill.com Nate Whitehill

    Thanks for the link, guys!

  • http://bushidoblog.com.ar Dario

    I’m planning a brand new look & feel for my blog. The thing is I didn’t notice that the sidebar didn’t load properly on internet explorer. My stats tell me almost all my users use IE, so I’m obliged to do something about it. My guess is that with the new template and plug-ins, my site stickiness will shoot up a bit more.

  • http://www.marketingpilgrim.com Andy Beal

    Wow – we is smart! ;-)

  • http://andybeard.eu Andy Beard

    Add a dofollow plugin

  • http://www.hmtk.com HMTKSteve

    I was thinking of using the tactic that was very common in 2000 on pr0n sites.

    I figure I can code in some sort of script that whenever a user tries to leave my site two random articles from my site spawn themselves in new windows. I mean, it’s not like the person really meant to leave my site, right?

    j/k

  • http://andybeard.eu Andy Beard

    That isn’t stuff to kid about, as it might be an interesting way to convert Digg and SU traffic into subscribers.
    It is something you can split test and target specific traffic sources.

  • http://www.hmtk.com HMTKSteve

    My blog tends to the random side. I get more new traffic via Google than I get regular traffic via feeds.

  • http://www.laptopbatterybbs.com/ Recharge

    Very usefull .thanks!

  • http://cosy-home.blogspot.com Mirko

    Thanks for the link, very good indeed.

Filed Under: Blogging