Comments on: Listen-up Hollywood! Here’s Why Mobile Content is Slow to Grow

By: Gal

Gal — Sun, 13 May 2007 18:38:16 +0000

Well, this is exactly how we feel at Mobixie.
You want mobile content, but noe ready to pay for it yet ( I mean come on people, paying for video to watch on your 170X220 screen!!!, really!! ).
Anyway this is where we step in, you download our mobile application by going on your mobile handset to http://wap.mobixie.com and get your free mobile content. ( Videos, ringtones, wallpaper, the works).
It is free, yes we don’t charge for anything and for those who are ready to shout :”Sure, they do not charge , they charge me for my data plan”, no we DO NOT. This is between you and your mobile provider.
What’s the catch?! Read the article and you will figure it out (-::
So, go ahead, you want it, we got it, what are you wating for.
Enjoy.

By: Daniel

Daniel — Sat, 12 May 2007 09:22:22 +0000

well google, youtube, myspace had such strategy and they followed it………
there should be one in mobile industry to arrange all mobile content etc…

….then youâ€™ll have the user base to understand what type of advertising might work, and weâ€™ll give you the opportunity to show it to us!..

It all have to start from somewhere…
people lets be together to handle it!!

By: Dean

Dean — Mon, 07 May 2007 20:23:05 +0000

Rob, you answered your own question…

“stuffed shirt number crunchers” and “free content”

You have to think long term and the “number crunchers” only see as far as next quarter’s financials.

By: Rob

Rob — Mon, 07 May 2007 20:00:33 +0000

As sexy as Hollywood appears to the outsider, it’s mainly populated by stuffed shirt number crunchers. How much could it possibly hurt the bottom line to produce and distribute some free content? These web-based and mobile programs are very cheap to produce, so why the hesitation?

By: SEOrefugee

SEOrefugee — Mon, 07 May 2007 14:37:49 +0000

Hasn’t anyone in Hollywood ever cooked a frog (or at least heard the saying)? If you drop it into boiling water it will hop out. If you put it in water and then heat it up gradually it will sit there and boil.

Shoot, even drug dealers get the principle. The first one is always free. Give people some free mobile content for a while and get us hooked. Then we’ll gladly watch your ads or even pay a subscription fee to view your product.

By: Dean

Dean — Mon, 07 May 2007 14:04:38 +0000

Andy – The only problem with your answer is that it makes sense.

Somewhere there is a marketing person having to decide where to spend his ad budget and the metrics for mobile video just don’t justify that investment versus other channels.

Build the audience and the advertisers will follow. There’s no other way. Unfortunately, the bean counters in Hollywood are looking at spreadsheets and cringe at the thought of having to invest first and reaps the rewards later.