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LookSmart is expanding their paid search offerings to include contextual advertising. The press release says that they are now “the only company to offer publishers a comprehensive, private-labeled platform from which they can develop and grow direct relationships with advertisers, while maintaining any other ad network relationships.”
LookSmart’s advertising offerings now entail:
- search and contextual ad serving
- ad “backfill†capabilities
- high yield-focused ad serving algorithms
- Advertiser and Publisher APIs
- robust reporting.
The ad “backfill” capability “uses ad network feeds from other publishers to help increase revenue and bidding activity.”
The announcement comes just a couple weeks after Ask announced a contextual advertising product—LookSmart “licenses its AdCenter to top publishers, including Ask.com.”
LookSmart also recently released their Q1 numbers—$13.2M in revenue, up 25% over Q1 2006. How much do you think their new services will impact Q2—or will they have to wait before it affects them?
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