Marketing Pilgrim's "Search Marketing" Channel

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LookSmart Gets Contextual

LookSmart LogoLookSmart is expanding their paid search offerings to include contextual advertising. The press release says that they are now “the only company to offer publishers a comprehensive, private-labeled platform from which they can develop and grow direct relationships with advertisers, while maintaining any other ad network relationships.”

LookSmart’s advertising offerings now entail:

The ad “backfill” capability “uses ad network feeds from other publishers to help increase revenue and bidding activity.”

The announcement comes just a couple weeks after Ask announced a contextual advertising product—LookSmart “licenses its AdCenter to top publishers, including”

LookSmart also recently released their Q1 numbers—$13.2M in revenue, up 25% over Q1 2006. How much do you think their new services will impact Q2—or will they have to wait before it affects them?

  • Virtual Marketing Blog

    Great post and I’m covering the news right now on my blog as well. However, is there a typo in the following line: “LookSmart also recently released their Q1 numbers—$13.2M in revenue, up 25% over Q1 2007.” Should it be up 25% over Q1 2006? Anyways, great post, and thank you for informing me.

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  • Jordan McCollum

    You’re right, thanks!

  • Virtual Marketing Blog

    No problem, just was a tad confused. Thank you for correcting the issue and thank you again for pointing the press release out.