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Microsoft Wants to Join Ad Agency Acquisition Party

Having missed out on the chance to buy DoubleClick, and then watched Yahoo pick up the Right Media, Microsoft is feeling a little left out of the party.

Reuters is reporting that Microsoft may still join the online advertising acquisition meme, with the acquisition of 24/7 Real Media. Of course, any acquisition will raise questions that MSFT might become a competitor of search marketers, as 24/7 does offer both PPC management and optimization services.

At this rate, maybe my old employer, Think Partnership (THK) will even get acquired. I may be biased (I still own stock) but it’s a bargain at less than $5 a share! ;-)

  • Webmaster Money

    Good to see that there is competition it looked like the Google is taking over.

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  • Sarah at Los Angeles Ad Agency

    A weird thing I noticed about the 24/7 website is that the google bar shows no PR value.

    As for Microsoft, I dont think this deal makes up for missing out on DoubleClick

  • Orange County Advertising Agency

    MS is playing the reactive role in a game of chess between MS and Google. The problem for MS is that they are 3 moves behind and Google is in control.