Microsoft Wants to Join Ad Agency Acquisition Party
Tuesday, May 1st, 2007;
-- Andy Beal |
Having missed out on the chance to buy DoubleClick, and then watched Yahoo pick up the Right Media, Microsoft is feeling a little left out of the party.
Reuters is reporting that Microsoft may still join the online advertising acquisition meme, with the acquisition of 24/7 Real Media. Of course, any acquisition will raise questions that MSFT might become a competitor of search marketers, as 24/7 does offer both PPC management and optimization services.
At this rate, maybe my old employer, Think Partnership (THK) will even get acquired. I may be biased (I still own stock) but it’s a bargain at less than $5 a share! 
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Category: M&A, Microsoft, Online Advertising
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May 2nd, 2007 at 8:47 am
Good to see that there is competition it looked like the Google is taking over.
May 4th, 2007 at 4:33 pm
[...] Microsoft Wants to Join Ad Agency Acquisition Party [...]
May 17th, 2007 at 7:28 pm
[...] Microsoft Wants to Join Ad Agency Acquisition Party | Marketing Pilgrim Having missed out on the chance to buy DoubleClick, and then watched Yahoo pick up the Right Media, Microsoft is feeling a little left out of the party (tags: accuisitions msn 24.7.real.media advertising marketing digital.advertising) [...]
June 5th, 2007 at 3:43 pm
A weird thing I noticed about the 24/7 website is that the google bar shows no PR value.
As for Microsoft, I dont think this deal makes up for missing out on DoubleClick