MySpace Launching Branded Video Channels
It looks like News Corp. isn’t taking the chance that its planned YouTube competitor – a joint venture with NBC – will be enough to take on the video sharing giant.
News Corp.’s MySpace (technically a division of Fox Interactive) has announced the launch of a new section within MySpace Video featuring premium content from National Geographic, The New York Times, Reuters and many others.
â€œThe upcoming branded channel launch continues the growing momentum of MySpace Video,â€ said Jeff Berman, General Manager of Video and SVP of Public Affairs for MySpace. â€œWeâ€™re empowering our partners to customize their own video channels and use them as hubs to create a niche experience for users. Todayâ€™s announcement is a sign of things to come for MySpace Video.â€
While MySpace Video doesn’t have a wide enough audience to compete head-on with YouTube, it’s certainly a smart move to battle for market share by fracturing YouTube’s dominance. With YouTube already facing competition from more than a dozen video sharing sites, including the anticipated launch of Joost, News Corp. sees the opportunity to steal market share with both MySpace Video and the new venture with NBC.