Comments on: New Technorati Really is the Google of Social Media http://www.marketingpilgrim.com/2007/05/new-technorati-really-is-the-google-of-social-media.html Internet Marketing News Sun, 21 Mar 2010 21:43:12 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Bob Smith http://www.marketingpilgrim.com/2007/05/new-technorati-really-is-the-google-of-social-media.html/comment-page-1#comment-26902 Bob Smith Mon, 28 May 2007 17:35:51 +0000 http://www.marketingpilgrim.com/2007/05/new-technorati-really-is-the-google-of-social-media.html#comment-26902 They recently got another round of venture capital just to stay afloat. Their latest redesign is basically a last ditch effort to recreate themselves into a business model that will generate black ink instead of the long of red ink. What they should have done was honestly rank blogs and design a system that wasn't regularly down. This gave the advantage to Google's blog search. Once their latest round of life saving venture capital is gone I believe they'll be raising the white flag. They are so NOT the Google of social media. They're the etoys of social media. Here one minute, gone the next. They recently got another round of venture capital just to stay afloat. Their latest redesign is basically a last ditch effort to recreate themselves into a business model that will generate black ink instead of the long of red ink.

What they should have done was honestly rank blogs and design a system that wasn’t regularly down. This gave the advantage to Google’s blog search.

Once their latest round of life saving venture capital is gone I believe they’ll be raising the white flag.

They are so NOT the Google of social media. They’re the etoys of social media. Here one minute, gone the next.

]]> By: This Week In SEO - 5/25/07 - TheVanBlog http://www.marketingpilgrim.com/2007/05/new-technorati-really-is-the-google-of-social-media.html/comment-page-1#comment-26809 This Week In SEO - 5/25/07 - TheVanBlog Sat, 26 May 2007 01:25:28 +0000 http://www.marketingpilgrim.com/2007/05/new-technorati-really-is-the-google-of-social-media.html#comment-26809 [...] New Technorati Really is the Google of Social Media [...] [...] New Technorati Really is the Google of Social Media [...]

]]> By: dnn http://www.marketingpilgrim.com/2007/05/new-technorati-really-is-the-google-of-social-media.html/comment-page-1#comment-26682 dnn Thu, 24 May 2007 12:20:23 +0000 http://www.marketingpilgrim.com/2007/05/new-technorati-really-is-the-google-of-social-media.html#comment-26682 New look is better, i just started using Technorati for my blog. But i have already known about Technorati. New look is better, i just started using Technorati for my blog. But i have already known about Technorati.

]]> By: Andy Beard http://www.marketingpilgrim.com/2007/05/new-technorati-really-is-the-google-of-social-media.html/comment-page-1#comment-26643 Andy Beard Wed, 23 May 2007 18:42:42 +0000 http://www.marketingpilgrim.com/2007/05/new-technorati-really-is-the-google-of-social-media.html#comment-26643 If you actually use Technorati, and are logged into your account, very little has changed other than the search quality, which now by default is "any authority" If you actually use Technorati, and are logged into your account, very little has changed other than the search quality, which now by default is “any authority”

]]> By: Erik http://www.marketingpilgrim.com/2007/05/new-technorati-really-is-the-google-of-social-media.html/comment-page-1#comment-26635 Erik Wed, 23 May 2007 17:27:23 +0000 http://www.marketingpilgrim.com/2007/05/new-technorati-really-is-the-google-of-social-media.html#comment-26635 Competition rocks! It's good to see other search engines, more specific search engines, trying to keep up with the jones'. I'm not a regular user of technorati, and I'm not really addicted to their ranking scheme but I do stop by from time to time. I really dig the new look and the new options they're throwing in there. Thanks for the heads up! E Competition rocks!

It’s good to see other search engines, more specific search engines, trying to keep up with the jones’. I’m not a regular user of technorati, and I’m not really addicted to their ranking scheme but I do stop by from time to time. I really dig the new look and the new options they’re throwing in there.

Thanks for the heads up!

E

]]> By: Technorati Redesign: Cool But I Hope They Fixed The Bugs » Webomatica - tech, movies, music blog http://www.marketingpilgrim.com/2007/05/new-technorati-really-is-the-google-of-social-media.html/comment-page-1#comment-26630 Technorati Redesign: Cool But I Hope They Fixed The Bugs » Webomatica - tech, movies, music blog Wed, 23 May 2007 16:54:21 +0000 http://www.marketingpilgrim.com/2007/05/new-technorati-really-is-the-google-of-social-media.html#comment-26630 [...] Additional Reading: TechCrunch, Paris Lemon, Steve Rubel, Andy Beal’s Marketing Pilgrim, Online Media Cultist, Neville Hobson, Binary Bonsai [...] [...] Additional Reading: TechCrunch, Paris Lemon, Steve Rubel, Andy Beal’s Marketing Pilgrim, Online Media Cultist, Neville Hobson, Binary Bonsai [...]

]]> By: Technorati, Google Trends, and the Hunt to Track Online Influence ¦ Online Media Cultist http://www.marketingpilgrim.com/2007/05/new-technorati-really-is-the-google-of-social-media.html/comment-page-1#comment-26617 Technorati, Google Trends, and the Hunt to Track Online Influence ¦ Online Media Cultist Wed, 23 May 2007 15:21:43 +0000 http://www.marketingpilgrim.com/2007/05/new-technorati-really-is-the-google-of-social-media.html#comment-26617 [...] Andy Beal trumpets the changes in declaring that the New Technorati is the Google of Social Media. [...] [...] Andy Beal trumpets the changes in declaring that the New Technorati is the Google of Social Media. [...]

]]> By: Andy Beal http://www.marketingpilgrim.com/2007/05/new-technorati-really-is-the-google-of-social-media.html/comment-page-1#comment-26612 Andy Beal Wed, 23 May 2007 14:29:31 +0000 http://www.marketingpilgrim.com/2007/05/new-technorati-really-is-the-google-of-social-media.html#comment-26612 Perhaps Technorati is trying to move away from simple being a tool that marketers use to track popularity and backlinks. If they want to grow, they do need to move beyond the mindset that they're just a tracking tool. Perhaps Technorati is trying to move away from simple being a tool that marketers use to track popularity and backlinks. If they want to grow, they do need to move beyond the mindset that they’re just a tracking tool.

]]> By: Jordan McCollum http://www.marketingpilgrim.com/2007/05/new-technorati-really-is-the-google-of-social-media.html/comment-page-1#comment-26610 Jordan McCollum Wed, 23 May 2007 14:17:02 +0000 http://www.marketingpilgrim.com/2007/05/new-technorati-really-is-the-google-of-social-media.html#comment-26610 I was two seconds from hitting "publish" on my own post. So, here's my take: As TechCrunch puts it, <a href="http://www.techcrunch.com/2007/05/23/all-new-technorati/" rel="nofollow">Technorati is no longer blog-centric</a>. TechCrunch visitors are pretty negative about the new redesign. Some even question if Technorati has forgotten their audience. Michael Arrington concludes: <blockquote> All signs are that Technorati is continuing to look for a replacement to Sifry, the founding CEO, and rumors that the company is looking for a buyer persist despite denials from the company. </blockquote> They've also made the ranking of a blog virtually impossible to find. Just last night, I looked up the Technorati rankings of 44 blogs. Today, by irreplicable some miracle I was able to find one. The URL of the page that displayed them was http://www.technorati.com/search/www.BLOGURL.com . This URL now redirects to http://www.technorati.com/blogs/www.BLOGURL.com?reactions . Not what I was searching for. For my purposes, this is a big step backward. Then again, I'm not one of the ones coming to Technorati to "get the 360 degree context of the Live Web." How many are really relying on Technorati for that? Or is Technorati's audience still mainly techies? I was two seconds from hitting “publish” on my own post. So, here’s my take:

As TechCrunch puts it, Technorati is no longer blog-centric. TechCrunch visitors are pretty negative about the new redesign. Some even question if Technorati has forgotten their audience. Michael Arrington concludes:

All signs are that Technorati is continuing to look for a replacement to Sifry, the founding CEO, and rumors that the company is looking for a buyer persist despite denials from the company.

They’ve also made the ranking of a blog virtually impossible to find. Just last night, I looked up the Technorati rankings of 44 blogs. Today, by irreplicable some miracle I was able to find one. The URL of the page that displayed them was http://www.technorati.com/search/www.BLOGURL.com . This URL now redirects to http://www.technorati.com/blogs/www.BLOGURL.com?reactions . Not what I was searching for. For my purposes, this is a big step backward. Then again, I’m not one of the ones coming to Technorati to “get the 360 degree context of the Live Web.”

How many are really relying on Technorati for that? Or is Technorati’s audience still mainly techies?

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