This is typical! While I’m trying to figure out how to get Marketing Pilgrim accepted into Google News, traditional newspapers are still griping about having their news stories indexed!
“If all of the newspapers in America did not allow Google to steal their content, how profitable would Google be?” Sam Zell, the new owner of the Tribune Company, asked reporters during a speech at Stanford University last month. The Tribune Company operates the Los Angeles Times and Chicago Tribune.
Zell didn’t wait for the reporters to reply, according to The Washington Post. “Not very,” he said.
It really is baffling, don’t you agree? You can’t actually read the entire article on Google News and Google is likely sending thousands of visitors a day to online versions of newspapers. It’s not like Google is charging a subscription fee for Google News or making a ton of money from advertising.
“Newspapers are trying to find their way to understanding and addressing the value of linking,” said Aly Colon, an instructor at The Poynter Institute, a school for journalists. “The search engines are supposed to be sending traffic to newspapers. But on the other hand (journalism) is hard work…There is going to be some sort of attempt by newspapers to figure out how they can be fully compensated for their work.”
Huh? They run ads on their web pages, charge by CPM and pray that Google keeps increasing the number of visitors it sends their way.
Ok, someone help me out here. We have a number of respected journalists that read MP, so perhaps they can help me understand what I am missing. Is it just that newspapers are ignorant or just inept at monetizing their own content?