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Recent Blogging Resources

There’s some good metablogging going on lately. Here are a few of the best posts:

Get blogging better today.

The Marketing Pilgrim Podcast – Episode 4

We’re up to episode 4 of The Marketing Pilgrim Podcast and it’s a juicy one. I’ve picked out the stories that needed some additional commentary, so you’ll find fresh insight that wasn’t on the blog. ;-)

Here’s everything you need to know…

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Episode: 4

Date: May 1st 

Program:

Items discussed this week include –

Yahoo’s Comcast Deal a Double Blow to Google

With Yahoo’s announced deal to provide display and video advertising to Comcast.net, comes two blows to Google.

The first is explained by “maverick” entrepreneur Mark Cuban

For the first time, an advertising monetization platform, such as Yahoo’s Panama, can be integrated into a NON internet video platform. When Comcast serves video from comcast.net to its own high speed data customers, those are NOT internet customers. They are private network subscribers…in short, Yahoo and Comcast can start working together to develop video content and ad platforms that Google can’t touch.

It’s also another blow to the chances that Comcast will renew their search advertising partnership with Google.

Clear Channel Gets Social; Nielsen Fully Acquires BuzzMetrics; Agency.com CEO Makes Switch; MSFT Silverlight Streams; and Copernic Offers Mobile Desktop Access

Phew, how about that monster of a post title? Lots of news nuggets for you to catch-up on.

Jason Calacanis Building the Next Google?

Having recently read Jason Calacanis’ blog post about how to correctly place your lips on his butt, if you want him to link to you, I can’t help but think Valleywag’s speculation, that the former blogging mogul is building a search engine, is nothing but that.

While there’s no doubt that Calacanis is a smart guy and has all the connections needed to get the backing for a Google challenger, I just don’t see why he would take on such a tremendously futile project.

While you can point out that no one expected Google to become so powerful, when it launched, the search industry is littered with companies that launched with a fanfare, before being crushed by the Google juggernaut.

Why Online Display Advertising is Hot

Thanks to Business Week, we get a clear explanation as to why online display advertising is all of a sudden hotter than a Willy Wonka golden ticket.

While display ads were kicked to the curb, when search advertising dared to offer targeted, relevant ads, with auction pricing – how dare they! – they’re making a comeback thanks to the same kind of targeting technology.

Ad-exchange services such as Right Media want to do to display what Google did to search. Exchanges increase the price of ads by letting advertising networks that track Web surfing behavior buy space, in front of users they recognize, on nonpremium Web pages—pages with content that an advertiser doesn’t specifically want to be associated with, such as Yahoo Mail pages. The networks can afford to pay more for these pages because they are delivering even higher priced ads thanks to their tracking information. “By allowing other publishers access to our inventory…we will ultimately achieve premium pricing from both of those elements,” said Susan Decker, Yahoo’s chief financial officer, on a conference call following the announcement.