Microsoft Wants to Join Ad Agency Acquisition Party

Having missed out on the chance to buy DoubleClick, and then watched Yahoo pick up the Right Media, Microsoft is feeling a little left out of the party.

Reuters is reporting that Microsoft may still join the online advertising acquisition meme, with the acquisition of 24/7 Real Media. Of course, any acquisition will raise questions that MSFT might become a competitor of search marketers, as 24/7 does offer both PPC management and optimization services.

At this rate, maybe my old employer, Think Partnership (THK) will even get acquired. I may be biased (I still own stock) but it’s a bargain at less than $5 a share! ;-)

Google to the Rescue (Again)

There’s definitely a reason why Google Transit is still in Google Labs. In March, one blogger at SXSW, Adam Darowski, got directions back to his hotel that told him to cross an eight-lane highway. Actually, looking at the map, he had to cross two highways. They recommended that he cross at their intersection. The straightest distance between two points, and all.

Here I am behind some warehouses in the pitch dark, trying to find out how to get over/under that highway. It’s a tangled mess of high speed lanes. I come across train tracks. Of course, I look to my left and a train is coming (of course, I was at a safe distance). But are you kidding me? I’m trudging all over the place. I finally call my hotel (which I can SEE but can’t get to), and they walk me through the way to get there. Which was very long. I think I have a permanent crater in my shoulder from my laptop bag and the huge SXSW bag. I was walking for about 90 minutes when it was all said and done.