eMarketer reports that online advertising spending is on the rise in China and Russia.
Last year, online advertising generated over $500 million in revenues, up 54% over 2005’s revenues. With news like that, you’d think online adveritising would have a corner on the market, but television advertising spending was still 56 times that of online ad spending, for at least five months of last year.
eMarketer says that this growth is fueled in large part by the ever-growing Chinese population. They also cited Nielsen//NetRatings as saying that 81% of Chinese advertising
dollars renminbi goes to television, newspaper and magazine advertising.