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G’Day from Google??

It looks like Google is getting serious about the Australian market…

This week the Australian Financial Review reported an interesting development: Google has bulked up its Australian operation and is continuing to expand.

When Google opened its Australian offices in Sydney one year ago, they were working well below their capacity with only a few dozen employees occupying a huge space that could fit well over 100. (perhaps in anticipation of a new Google cafeteria?)

Since then…

The search giant has increased its Australian staff to more than 100, and is seeking at least 80 more. It needs employees in all areas, from technical gurus focused on operations IT and engineering to advertising sales and marketing types. However, the company said it had no ceiling for talented engineers in particular.’

When Schmoes Fight Back at MyBlogLog

I reported this morning that MyBlogLog had taken the step of introducing tags and asking anyone to tag spammers as “schmoes”. Unfortunately, the definition of spammers also refers to “social media optimizers” – most of which are smart, legitimate marketers.

“Spam – If you think someone is spamming you, tag it out loud! Internally, we like to call a user who games the system a SchMOe (Social Media Optimizer). Tag anyone who spams you with the term schmoe.”

MBL community manager, Robyn Tippins tried to defend their action

Andy, nobody here said SMO=Spammers. My blog is primarily concerned with Social Networking. Much of my consulting pre-MyBlogLog had to do with Social Media and SEO. If they hated SMOs they wouldn’t have hired me.

Getting Started on the Internet–on the Cheap

Patrick Sexton of SEOish asked several top Internet marketers how they’d get an online business off the ground for $100-$500 dollars. He received responses from the likes of Lee Odden, CK Chung/Kid Disco, Neil Patel, Todd Malicoat, Aaron Wall, Andy Hagans and our own Andy Beal.

Recurring themes among their responses—

  • Get a domain
  • Use WordPress
  • Get good, reliable hosting
  • Write well or hire someone to write well for you
  • SEO, SEO, SEO, including keyword research, copywriting and appealing to social media sites
  • Do most or all of the work yourself—and work hard
  • Network like crazy, especially through conferences

Other tips included building up your personal authority within your niche, affiliate marketing, and even more reading up on SEO (several mentioned purchasing an SEOmoz premium membership).

CNN Gets It: Streaming Video to be Free

CNN has long held out with its paid video subscription model, especially for its streaming “Pipeline,” started in 2005 and priced at $25/year.

The Atlanta Journal-Constitution reports:

There are several reasons to give up charging. For one, it is has become much cheaper to deliver video, Martin said. “Today, bandwidth is much less expensive than when CNN Pipeline launched, and online news consumers are streaming broadband video at a much greater rate.”

Moreover, it appears CNN was unable to overcome the popular notion that, like butterflies, clicks are free. Figuring the Net-consumer might simply prefer smaller bites, CNN added variations on the pricing, offering monthly access for $2.95 and even a 99-cent day pass.

Vodafone Just Doesn’t Get it

By Paul Bennett

From 1 June, Vodafone will roll-out new charges to their UK customers for data usage, in an effort to drive more users on to the Mobile Internet.

The pitch is positive:

“Google, eBay, MySpace, YouTube, the BBC – whatever you’re into, and whichever Internet sites you like to use, it’ll all be there in one place, on your phone whenever you need it”

Facebook Launches Third-Party Platform

Facebook last night unveiled a new developer platform that enables third-parties to create applications within Facebook. These applications can be added to a user’s account and interact with the network to add new functionality to the dashboard, newsfeed, and profiles. This enables a whole new approach to Facebook for companies. No longer are they constrained to a simple group or profile. Companies can now create immersive experiences built right into Facebook and using more information than the Facebook API allowed access to. Facebook Platform is launching with numerous partners, among them are Microsoft and Amazon. Amazon is said to be working on a Facebook application that will let users review books and then buy them on Amazon.