Comments on: Price Still Most Important Factor for Retail Success, But Losing Ground http://www.marketingpilgrim.com/2007/05/price-still-most-important-factor-for-retail-success-but-losing-ground.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Classifieds http://www.marketingpilgrim.com/2007/05/price-still-most-important-factor-for-retail-success-but-losing-ground.html/comment-page-1#comment-73932 Classifieds Thu, 21 May 2009 09:02:23 +0000 http://www.marketingpilgrim.com/2007/05/price-still-most-important-factor-for-retail-success-but-losing-ground.html#comment-73932 I really do believe that user generated content makes a difference when purchasing. Doesn't matter how cheap the product is, it's always great to read feedback from what others think before committing yourself. I really do believe that user generated content makes a difference when purchasing. Doesn't matter how cheap the product is, it's always great to read feedback from what others think before committing yourself.

]]> By: Classified Ads http://www.marketingpilgrim.com/2007/05/price-still-most-important-factor-for-retail-success-but-losing-ground.html/comment-page-1#comment-67695 Classified Ads Sat, 14 Feb 2009 09:40:36 +0000 http://www.marketingpilgrim.com/2007/05/price-still-most-important-factor-for-retail-success-but-losing-ground.html#comment-67695 The problem is that the survey only studied 2000 people and how are we to know that a fair sample was taken. If you study any research into consumer purchasing, price is always the most significant factor by a considerable margin. The problem is that the survey only studied 2000 people and how are we to know that a fair sample was taken. If you study any research into consumer purchasing, price is always the most significant factor by a considerable margin.

]]> By: handmade furniture http://www.marketingpilgrim.com/2007/05/price-still-most-important-factor-for-retail-success-but-losing-ground.html/comment-page-1#comment-31966 handmade furniture Fri, 14 Sep 2007 07:32:16 +0000 http://www.marketingpilgrim.com/2007/05/price-still-most-important-factor-for-retail-success-but-losing-ground.html#comment-31966 The study is correct, i agree in two think, 1. nowadays is much more difficult than 1999, I was online also at that year. 2. costumer are getting mature, a website need to verification either by customer or by third party in its industry. The study is correct, i agree in two think, 1. nowadays is much more difficult than 1999, I was online also at that year.
2. costumer are getting mature, a website need to verification either by customer or by third party in its industry.

]]> By: ShinyRed » Blog Archive » Links for 23-05-07 http://www.marketingpilgrim.com/2007/05/price-still-most-important-factor-for-retail-success-but-losing-ground.html/comment-page-1#comment-26618 ShinyRed » Blog Archive » Links for 23-05-07 Wed, 23 May 2007 15:39:35 +0000 http://www.marketingpilgrim.com/2007/05/price-still-most-important-factor-for-retail-success-but-losing-ground.html#comment-26618 [...] Shopzilla research shows customer reviews are of increased importance to online shoppers - figures double since 2003, with 18% of consumers ranking UGC reviews as a top priority [...] [...] Shopzilla research shows customer reviews are of increased importance to online shoppers – figures double since 2003, with 18% of consumers ranking UGC reviews as a top priority [...]

]]> By: eCopt http://www.marketingpilgrim.com/2007/05/price-still-most-important-factor-for-retail-success-but-losing-ground.html/comment-page-1#comment-26566 eCopt Tue, 22 May 2007 22:22:36 +0000 http://www.marketingpilgrim.com/2007/05/price-still-most-important-factor-for-retail-success-but-losing-ground.html#comment-26566 More reason to take advantage of newer trends revolving around user and customer feedback. Social media opens up a lot of doors in this realm and could prove to be a useful tool when targeting buyers who purchase based on feedback rather than price. Get into your closest network and gather reviews like crazy, build your profile and link to your popular items. Of course, it also helps to list in the normal places like search engines and shopping engines such as Shopzilla or Google Product Search. More reason to take advantage of newer trends revolving around user and customer feedback. Social media opens up a lot of doors in this realm and could prove to be a useful tool when targeting buyers who purchase based on feedback rather than price.

Get into your closest network and gather reviews like crazy, build your profile and link to your popular items. Of course, it also helps to list in the normal places like search engines and shopping engines such as Shopzilla or Google Product Search.

]]> By: Owen Cutajar http://www.marketingpilgrim.com/2007/05/price-still-most-important-factor-for-retail-success-but-losing-ground.html/comment-page-1#comment-26522 Owen Cutajar Tue, 22 May 2007 07:45:34 +0000 http://www.marketingpilgrim.com/2007/05/price-still-most-important-factor-for-retail-success-but-losing-ground.html#comment-26522 I think this is probably the market getting more mature. Price may seem an important differentiator at first, especially as online retailers are perceived to have a lower cost base than bricks and mortat ones. However cost is a short-term win for the customer and he/she may end up buying things off eBay, from a garage someone in the middle of Malaysia or off one-man and his dog who was changing tyres yesterday .. and the after-sales experience is nowhere near what the client expects and is used to. Customer feedback is one way to start gaining customer confidence, however there is a always going to be a question of credibility around these comments. How does a reader know that these are fair and unbiased ? I think this is probably the market getting more mature. Price may seem an important differentiator at first, especially as online retailers are perceived to have a lower cost base than bricks and mortat ones. However cost is a short-term win for the customer and he/she may end up buying things off eBay, from a garage someone in the middle of Malaysia or off one-man and his dog who was changing tyres yesterday .. and the after-sales experience is nowhere near what the client expects and is used to.

Customer feedback is one way to start gaining customer confidence, however there is a always going to be a question of credibility around these comments. How does a reader know that these are fair and unbiased ?

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