Rumor Mill – Google Buying Feedburner?

Friday, May 18th, 2007 by Andy Beal

Rumor Mill – Google Buying Feedburner?

It’s Friday, which must mean it’s time to crank up the rumor mill to “11″ and get speculative.

Vecosys is reporting from a “very trusted source” that Google is getting ready to buy Feedburner, in order to gain access to their RSS ad network.

The delay in announcing the deal, I am told is solely due to the delay in closing out the DoubleClick deal.

It’s really no more than a rumor at this stage, but it would certainly be a smart move by Google. With more of the web being viewed by RSS readers, Feedburner provides a great platform for advertisers to reach a new audience. In addition, think of all the great data Feedburner is collecting about not only RSS feeds, but web sites in general.

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9 comments on “Rumor Mill – Google Buying Feedburner?”

Vygantas Says:

May 18th, 2007 at 2:52 pm

… I wish Yahoo would take it (why they haven’t thought about this super b site before?). Google will be everywhere soon… And Yahoo! loosing
Jason Schramm Says:

May 18th, 2007 at 7:37 pm

I sure hope this isn’t true. I don’t want Google to mess up another great company/service.
Erik Says:

May 18th, 2007 at 10:24 pm

What do we think this would mean for feedburner users? I love feedburner as it is now but might love it even more if it were with Google.

My biggest worry/wonder would be how this would effect being able to advertise on feeds and what services we could use? Such as yahoo, adsense, TLA, etc. Any thoughts?

E
Andy Beard Says:

May 19th, 2007 at 5:40 am

I just hope this won’t mean necessary fixes won’t be put on the backburner.

Also it makes the market less attractive for competitors, and Feedburner’s email subscription service really needs competitors to encourage feature improvements.
links for 2007-05-19 « My Weblog Says:

May 19th, 2007 at 6:22 am

[...] Rumor Mill – Google Buying Feedburner? | Marketing Pilgrim (tags: google web20 rss feedburner) [...]
Webmaster Money Says:

May 19th, 2007 at 7:43 am

Lets hope it will help feedburner users.
Erik Says:

May 19th, 2007 at 3:34 pm

Andy… I agree, no one wants to compete with the monopoly of Google (is it called a monopoly when they give everything away for free?). I think the feed world needs some spicing up. It’s pretty bland, cut and dry stuff right now.
This Week In SEO - 5/25/07 - TheVanBlog Says:

May 25th, 2007 at 9:31 pm

[...] Rumor Mill – Google Buying Feedburner? [...]
Telefonai Says:

October 28th, 2007 at 11:28 am

Marketing is Good

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