Rumor Mill – Google Buying Feedburner?
It’s Friday, which must mean it’s time to crank up the rumor mill to “11” and get speculative.
The delay in announcing the deal, I am told is solely due to the delay in closing out the DoubleClick deal.
It’s really no more than a rumor at this stage, but it would certainly be a smart move by Google. With more of the web being viewed by RSS readers, Feedburner provides a great platform for advertisers to reach a new audience. In addition, think of all the great data Feedburner is collecting about not only RSS feeds, but web sites in general.