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Rumor Mill – Google Forming Alliance with Salesforce?

posted on May 21, 2007


We have a trifecta of rumors for you this Monday morning, starting with this one from the Wall Street Journal.

Apparently Google and Salesforce.com may be working on an alliance that would help them better compete with the likes of Microsoft.

According to a report in the Wall Street Journal, the two companies are still working out details of a potential partnership, which is expected to be announced in the next few weeks. The report cited unnamed sources.

The paper said one outcome could be a Web-based offering that integrates some of Google’s online services such as e-mail and instant-messaging with those of Salesforce.com, whose customer-relationship management tools help salespeople track their accounts.

Shares of Salesforce are already up 5% in pre-market this morning.


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  • http://www.topranksearch.com David Saunders

    Saw this one coming in 05. Smart move. I have used Salesforce in the past (through a client) and found it a little difficult in so far as the “learning curve” but nevertheless it was the best.

    G and SF have been ‘chummy” for a while.

    This will be interesting….

  • http://www.erikvossman.com Erik

    This would definitely be interesting. Google has to find a way to get into the traditional business market if they want to fully catch up with MSFT.

    Although I’m not too familiar with them, a little Googling tells me that any kind of deal with salesforce.com to share or provide resources would help Google immensely.

    PS. I really have to get a WSJ subscription and account.

  • http://www.topranksearch.com David Saunders

    One moan I hear quite frequently is the SF pricing structure.

    I worked on an SEO project with a large Real Estate company and while I though it fine that anyone in Real Estate pays up I find for small business (I mean small) the cost is a little prohibitive.

    I’d love a SF account but can’t really justify it – funny really two of my better clients are just around the corner from SF in SF if you get my meaning. Like 6 blocks and next to looksmart….

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