Marketing Pilgrim

After giving photo slide show newcomer, Flektor, the thumbs-up on May 11th, TechCrunch is now reporting rumors that MySpace has snapped up the company. Despite only just acquiring Photobucket, Michael Arrington suggests Flektor will add much value to MySpace.

The acquisition also makes sense from a strategic standpoint. MySpace has massive distribution as the largest site on the Internet. Photobucket brings storage to the table, and the Flektor team looks to be able to create awesome tools for users to create content. The three services actually fit together nicely.

I have to admit, I tried MySpace once, but didn’t inhale. I was put off by the fact that it was just too darn ugly – which is probably the visual equivalent of “you call that music, in my day…”

If MySpace has any aspirations of growing audience appeal beyond teenagers and twenty-something’s, it’s a smart move to buy companies, that bring better features and a cleaner web experience.

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