Ok, I think people are starting to go a little too far with their search engine identity management – aka vanity searches.
The WSJ reports that some parents-to-be are actually selecting baby names based upon the chances the name will rank well in Google.
So when Ms. Wilson, now 32, was pregnant with her first child, she ran every baby name she and her husband, Justin, considered through Google to make sure her baby wouldn’t be born unsearchable. Her top choice: Kohler, an old family name that had the key, rare distinction of being uncommon on the Web when paired with Wilson. “Justin and I wanted our son’s name to be as special as he is,” she explains.
That’s it, any future child of mine will be called “Marketing Pilgrim Beal”.














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