What are seniors looking at? The same things as everyone else, in large part: search engines, adult sites and shopping & classified sites. However, they do spend more time than other demographics on sites about travel and news & media sites. As Heather says, “Cruise, Family, Stocks and Shares, E-Greetings and Yachting and Boating websites receive the highest concentration of visits from silver surfers. Cruise websites, for example, received 48% of their traffic from UK Internet users aged 55+ in the four weeks to 12th May 2007.”
Always good to remember who your target audience is and how (and where) you can appeal to them.