The Next Hot Marketing Ploy? Find a Way to Get Sued!
Wednesday, May 16th, 2007;
-- Andy Beal |
Forget search marketing, viral marketing or even social marketing, there’s a faster way to get your company in the spotlight - get sued by a bigger company.
Don’t believe me? Take a look at all the publicity that social network Imeem is now getting, thanks to a law suit slapped on them by Warner Music.
The suit, filed Tuesday in the U.S. District Court for the Central District of California, claims that “Imeem is no innocent infringer. It invites Imeem’s millions of users to flock to its website to copy, adapt, distribute and perform unlicensed sound recordings and music videos.” A statement from Imeem was not yet available.
It’s the ultimate linkbait! Encourage your users to upload copyrighted content - if they upload it, you’ll have a better chance of a) hiding behind safe harbor provisions and b) keeping the support of your community, while you get you get the pants sued off of you.
After a few days of publicity, simply come to a settlement with the claimant - preferably one that ends with some kind of distribution deal - and then seek some additional venture capital.
Piece of cake!
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May 16th, 2007 at 12:21 pm
Why even get sued when you can pretend to get sued? Have a 3rd party (wink) do a press release stating a fortune 100 company is suing your website for some ungodly sum. Wait for the press to come around and keep your yap shut. Then after a few days speak out and say you don’t know anything about a suit.
Hoax marketing at it’s finest.
May 16th, 2007 at 2:18 pm
[...] Worth exploring - Andy Beal comments on "The Next Hot Marketing Ploy…" Technorati Tags: DRM, Marketing 20 Web 20, Social Media [...]
May 16th, 2007 at 2:20 pm
Great post!
May 16th, 2007 at 2:56 pm
Umm…duh!
If it wasn’t so tiring, I’d be out trying to find a way to get the beef council mad at me.
May 17th, 2007 at 2:11 am
Great new marketing technique, or is this new? O.J. tried something like this with a book he tried to get out to market a few months back - didn’t work too well for him though - wonder why?
July 2nd, 2007 at 6:24 pm
[...] Thirdly, Andy Beal for this post on how to get sued for links. [...]
July 3rd, 2007 at 1:58 pm
i’m about to get sued and i’m looking for a little support. information about it all will be going up on my site tomorrow. or maybe later tonight
August 3rd, 2007 at 5:09 pm
[...] PR (and equivalently, any links are good links) Andy Beal blogs about the subject in more depth here. The holy-grail for this tactic is to get sued by a company who no-one likes, that way you can get [...]
November 14th, 2007 at 6:56 pm
[...] PR (and equivalently, any links are good links) Andy Beal blogs about the subject in more depth here. The holy-grail for this tactic is to get sued by a company who no-one likes, that way you can get [...]
November 19th, 2007 at 9:46 am
[...] Forget About Marketing: Why You Want To Be Sued May 17th, 2007 Worth exploring; Andy Beal comments on http://www.marketingpilgrim.com/2007/05/the-next-hot-marketing-ploy-f ind-a-way-to-get-sued.html [...]
November 19th, 2007 at 1:27 pm
[...] Worth exploring; Andy Beal comments on http://www.marketingpilgrim.com/2007/05/the-next-hot-marketing-ploy-f ind-a-way-to-get-sued.html [...]
November 19th, 2007 at 4:27 pm
[...] Forget About Marketing: Why You Want To Be Sued May 26th, 2007 Worth exploring; Andy Beal comments on http://www.marketingpilgrim.com/2007/05/the-next-hot-marketing-ploy-f ind-a-way-to-get-sued.html [...]
November 19th, 2007 at 5:29 pm
[...] Worth exploring; Andy Beal comments on http://www.marketingpilgrim.com/2007/05/the-next-hot-marketing-ploy-f ind-a-way-to-get-sued.html [...]
November 19th, 2007 at 7:39 pm
[...] Worth exploring; Andy Beal comments on http://www.marketingpilgrim.com/2007/05/the-next-hot-marketing-ploy-f ind-a-way-to-get-sued.html [...]
November 19th, 2007 at 10:28 pm
[...] exploring; Andy Beal comments on http://www.marketingpilgrim.com/2007/05/the-next-hot-marketing-ploy-f ind-a-way-to-get-sued.html « Olympic village will be launched as a Reit Out Of Time? Even If You File For Extension, [...]
November 20th, 2007 at 12:43 am
[...] Forget About Marketing: Why You Want To Be Sued June 07th, 2007 Worth exploring; Andy Beal comments on http://www.marketingpilgrim.com/2007/05/the-next-hot-marketing-ploy-f ind-a-way-to-get-sued.html [...]
November 20th, 2007 at 6:00 am
[...] exploring; Andy Beal comments on http://www.marketingpilgrim.com/2007/05/the-next-hot-marketing-ploy-f ind-a-way-to-get-sued.html « NASA reassigns pilot in astronaut love triangle RBS fine-tunes bid for ABN [...]
December 19th, 2007 at 2:49 pm
[...] PR (and equivalently, any links are good links) Andy Beal blogs about the subject in more depth here. The holy-grail for this tactic is to get sued by a company who no-one likes, that way you can get [...]