Marketing Pilgrim's "Legal" Channel

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The Next Hot Marketing Ploy? Find a Way to Get Sued!



Forget search marketing, viral marketing or even social marketing, there’s a faster way to get your company in the spotlight – get sued by a bigger company.

Don’t believe me? Take a look at all the publicity that social network Imeem is now getting, thanks to a law suit slapped on them by Warner Music.

The suit, filed Tuesday in the U.S. District Court for the Central District of California, claims that “Imeem is no innocent infringer. It invites Imeem’s millions of users to flock to its website to copy, adapt, distribute and perform unlicensed sound recordings and music videos.” A statement from Imeem was not yet available.

It’s the ultimate linkbait! Encourage your users to upload copyrighted content – if they upload it, you’ll have a better chance of a) hiding behind safe harbor provisions and b) keeping the support of your community, while you get you get the pants sued off of you.

After a few days of publicity, simply come to a settlement with the claimant – preferably one that ends with some kind of distribution deal – and then seek some additional venture capital.

Piece of cake!